Adding these four strong fashion brands continues to build up our merchant base for apparel
Scottsdale, Arizona (PRWEB) November 03, 2012
QualityStocks would like to highlight Virtual Piggy, Inc., a publicly traded technology company delivering online solutions for parents and merchants that allow children to interact online in a safe and secure manner. Children under 18 spend hours a day playing and interacting online and they often want the capability to also make purchases online. These young consumers have an estimated $50 billion in annual spending power, with much of that spending taking place online.
In the company’s news yesterday,
Virtual Piggy announced that it has entered into agreements with four fashion companies that will soon feature VPIG’s free payment technology.
Retailers All The Above, As Is, Violet Love and Sub_Urban RIOT have formed partnerships with VPIG to take advantage of the company’s e-commerce solution, ultimately strengthening the provider’s visibility while offering “safe” transactions among youth.
“Adding these four strong fashion brands continues to build up our merchant base for apparel,” Virtual Piggy founder and CEO Dr. Jo Webber stated in the press release. “All The Above, As Is, Violet Love and Sub_Urban RIOT are four unique brands with exceptional product lines, offering our customers yet more options when using their Virtual Piggy account.”
VPIG’s technology not only allows children to make online purchases without revealing their name or age, it also provides parents with the ability to monitor or approve purchases.
Here’s how it works.
To make an online purchase from a participating merchant, such as the ones listed above, a child selects the Virtual Piggy icon to checkout. The purchase is either approved or denied based on pre-established conditions set by the parent in the child’s profile. Once the purchase is approved, per the profile, the transaction is then advanced to the payment processor.
The parental control mechanism is compliant with the Children’s Online Privacy Protection Act (COPA), which is federally enforced by the Federal Trade Commission (FTC).
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