Nine of ten people that visit a company website are simply looking for information. Companies have to learn how to meet this need rather than sell, sell, sell all the time.
Richmond, VA (PRWEB) November 08, 2012
Rick Whittington Consulting, an online marketing agency based in Richmond, Virginia, has announced publication of a new e-book aimed at helping marketers gain more qualified customers using their websites.
The 16-page guide, titled “Customer Magnetism: How to Attract Customers With Your Website,” makes the case for meeting sales goals by using company websites to share relevant, helpful information to become thought leaders. Once trust is established, companies will find that the sales process is shorter and easier.
“Your website should be your best salesperson,” said Rick Whittington, Principal of Rick Whittington Consulting. “Nine of ten people that visit a company website are simply looking for information. Companies have to learn how to meet this need rather than sell, sell, sell all the time.”
The publication introduces the concept of a “magnetic” website, which is one that educates a visitor, earns their trust, and builds a relationship with them. A magnetic website draws people in with content that is helpful in the early stages of the buying process.
Magnetic websites drive traffic through search engines. Like people, search engines put a premium on fresh content. The more helpful content a company has on their website, the more visitors those websites tend to get.
Once a visitor is on a company’s website, the website has to be easy to use, communicate benefits in terminology visitors can understand, and sell “softly” by providing detailed, helpful information that establishes the company as a thought leader.
The e-book also describes five things that all magnetic websites have in common, eight detailed actions companies can take to create a magnetic website now, and includes a revealing real-life “before-and-after” case study.
Rick Whittington Consulting is a professional website design and web consulting agency. The agency plans and executes strategic online marketing plans aimed at generating sales leads, raising brand awareness and achieving real business results. For more information, please visit http://www.rickwhittington.com or call 804-335-1477.