“However, only those operators which adopt creative business strategies will survive the transition to a profitable model successfully”
Miami, Florida and Brockenhurst, England (PRWEB) November 05, 2012
Mobile operators face the massive challenge of investing in sufficient spectrum and network capacity to meet exploding mobile data demand, while ensuring they justify that investment with new revenues. The outlook often looks bleak, but by 2017, here will be a swing in the carriers’ favor, driven by new cloud and M2M services according to the latest research report by Maravedis-Rethink from its leading Mobile Operator Strategy Analysis service formerly known as 4Gcounts.
“However, only those operators which adopt creative business strategies will survive the transition to a profitable model successfully,” said Caroline Gabriel, research director for Maravedis-Rethink. To mark the launch of its new-look service tracking the top 100 4G operators, Maravedis-Rethink has highlighted those carriers best placed to profit from LTE. Each carrier is evaluated against a set of key technology and business trends identified by Maravedis-Rethink as critical for business success.
For the third quarter of 2012, some of the operators identified as leaders in their areas include:
- SK Telecom is a true leader in deploying mobile cloud applications under its T-Brand in South Korea, and is influencing the global ecosystem with its creation of a full mobile service platform under its SK Planet unit.
- AT&T distinguishes for its advanced roadmap for deploying LTE in a range of bands, including underused ones like unpaired 700MHz, with techniques like carrier aggregation. This strategy should help AT&T obtain a competitive spectrum position at relatively low cost in the medium term.
- Vodafone has significant M2M market presence and an innovative approach to partnerships and frameworks. Its reach and scale give it a strong opportunity to achieve the mass deployment necessary to M2M economics.
All the key criteria represent either network changes that will support new revenue streams or new services enabled by LTE which will drive incremental revenues, notably mobile cloud services, especially for business, and machine-to-machine.
MOSA (Mobile Operator Strategy Analysis) Formerly known as 4G Counts, MOSA tracks the top 100 4G operators round the world and adds a new level of qualitative analysis, included in a series of operator strategy profiles with full SWOT evaluation, and technology research notes covering the RAN, core and backhaul, as well as the most disruptive trends of the coming decade. http://www.4gcounts.com
MARAVEDIS-RETHINK is a leading analyst firm focusing on 4G and broadband wireless and mobile cloud technologies and markets. http://www.maravedis-bwa.com
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