Social media survey conducted by Mediaworks shows that American women prefer their men in suits like Bond rather than uniform

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A social media survey conducted by Mediaworks on behalf of British luxury brand Alfred Dunhill to coincide with the opening of the new Bond movie Skyfall in the USA reports that when it comes to stirring the ladies, it’s not Commander Bond’s navy blues or drinking habits that do the trick, but his wardrobe that make him such a hit.

63% of American women aged 25 and over prefer the gentleman, not the officer

A social media survey carried out by online marketing firm Mediaworks for British luxury goods brand Alfred Dunhill (http://www.dunhill.co.uk) ahead of the US premiere of Daniel Craig’s third outing as James Bond in Skyfall has answered the question of whether women really do prefer men in uniform.

All those surveyed were of course familiar with James Bond and his preference for vodka martinis shaken not stirred. However, when it comes to stirring the ladies, the results from the online social space suggest that it's not Commander Bond’s Royal Navy blues or his drinking habits, but his wardrobe that make him such a hit. Mediaworks also noted an interesting side effect of Bond as suave role model was greater interest in expressesd online in elegant suits, accessories and gentlemen's evening wear in the UK. They suggest the same effect may be noticed when US audiences have the chance to see Skyfall from November 9th 2012.

When asked their opinion of what constitutes a well-dressed man, almosts 60% of American women aged 25 who blogged or posted on forums, facebook and Twitter said they prefered the gentleman, not the officer. Two-thirds said they found a man in a suit more attractive than one in uniform. Not only were well-dressed men considered sexy and successful, they were also thought to do better in relationships. 91% of Americans of both sexes active in the social space thought dressing well made a man appear to be more physically attractive than he really is, while nearly two-thirds maintained that women are more likely to marry a well-dressed man when he pops the question.

Dunhill has helpfully produced a useful run down of just how Bond does the sexy sartorial spy stuff in the form of an infographic which illustrates how to reconstruct his smart evening, elegant casual and chic action man look. Even Bond hasn’t always got it right though, so there are some pointers on 007 fashion faux pas to be avoided at all costs.

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