Today IT and Marketing are becoming partners in customer outreach, sales support and data dissemination. The fusion of the two departments can create quick wins in today’s marketplace.
Orangeburg, SC (PRWEB) November 07, 2012
Cox Industries Inc., a leading manufacturer of pressure treated wood products, has released a new iPhone and iPad app for the outdoor wood and utility pole markets. In a rapidly changing world of outdoor wood products, design professionals, home owners and builders need access to information on the latest wood preservation technology. Quick access to information on treatment options, applications, code compliance, material safety data and design specifications are imperative to the building industry.
This fast and easy way to compare product and treatment options, warranties and the ability to download Evaluation Service reports and MSDS sheets, allows users to research residential, industrial and fire retardant wood building materials.
Users can also find local opportunities for continuing education, required for their professional licenses and for trade groups such as Home Builders Associations.
“We have found our customers and their customers are doing far more research than ever, before making a purchase. It became imperative to leverage emerging technology to deliver actionable information, in real time, to both our sales teams and customers” said Keith Harris, Marketing VP for Cox.
The App is the latest move in a web-based and social media marketing campaign launched by the company approximately two years ago. MarkITbyte LLC (markitbyte.com) assisted Cox in deploying the latest SEO ready platforms and open source technologies to create a powerful content management system. The system operated by in house resources, links all web, social media, marketing campaigns and employee outreach through a single web portal.
Bill Howerton, IT Vice President for Cox, stated “Today IT and Marketing are becoming partners in customer outreach, sales support and data dissemination. The fusion of the two departments can create quick wins in today’s marketplace.”
Industrial Customers: Storm Preparedness and Recovery planning are crucial to Utility Pole Managers and Buyers. The app features storm prep and recovery checklists for utility pole vendors. Buyers also have direct access to key Cox Industries’ personnel for storm preparedness and recovery efforts.
Residential Projects: Extensive Literature and Design Data Library- Retailers, Home Owners and Design Professionals can browse and download product literature, Material Safety Data Sheets, 3 Part Design Specifications, Warranty Information and much, much more.
Design and Build Professionals: Users can review a calendar of, and register for upcoming, Continuing Education events, hosted across the Eastern U.S. where they can earn CEU credits in half and day long events.
For additional information:
Keith Harris, Marketing VP, kharris(at)coxwood(dot)com
Bill Howerton, VP of Information Technology, bhowerton(at)coxwood(dot)com
Cox Industries, Inc., began as Cox Wood Preserving in 1954 producing quality Wolmanized® pressure-treated lumber for outdoor use. W. B. Cox, Sr., and his brother E. J. Cox founded the company in Orangeburg, South Carolina, on one acre of land and with three employees. Today, Cox Industries subsidiaries include 14 locations participating in the production of a variety of quality pressure-treated wood products. Combined, these facilities cover over 350 acres and employ more than 400 people in ten states. Cox Industries is now in its sixth decade and still family operated. Cox continues to provide DuraPine® durable outdoor wood products for residential, commercial, industrial, and utility applications. Cox brand-name products are distributed to selected building supply dealers, specialty distributors, and utility companies throughout the eastern United States and overseas. (http://www.coxwood.com) or contact Laura Hayden at 803.928.5275.