Frontera Investment Announces New Chief Operating Officer

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Frontera Investment, Inc., ( (OTC: FRNV) today announced it has hired Alex Georgelos to the role of Chief Operating Officer. Mr. Georgelos will oversee day-to-day operations of Frontera’s existing 13 store operation in California and Florida.

Frontera is an alternative financial services company that serves the large and fast-growing low-cost consumer finance market. The company uses advanced technology and business processes to offer competitive prices on a wide range of financial products and services, including check cashing, loans (payday and gold jewelry loans) and money transfers.

Alexander Georgelos has been in sales, international and domestic, sales management and international real estate consulting for 25 years of his professional career. He has overseen a sales staff of over 1,000 employees in Mexico and the United States, sales agents in Europe and Asia, and generated sales of over $300 million dollars for Mexico’s third largest airline. He also has consulted and successfully consummated transactions for various large-parcel Mexican real estate tracts for U.S. and Mexican developers. He is fluent in English and Spanish, bi-cultural, and has lived, studied and worked in both Mexico and the United States.

Frontera previously announced a store acquisition in Sunnyvale, CA and two new transactions that will provide working capital up to $10 million necessary to acquire existing stores, reduce debt and grow the business.

“We are very pleased to announce the addition of Mr. Georgelos as our Chief Operating Officer” said Gilbert Partida, Frontera’s president and CEO. “His experience will provide the Company with the additional leadership necessary to achieve our mission of providing our customers with products and services that reduce the cost of basic financial transactions.”

Forward-Looking Statements:
Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete expansion within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; ability to raise capital to support its growth strategy; changes in business strategy; and the successful integration of newly acquired businesses.

About Frontera, Investment, Inc:
Frontera (OTC: FRNV) is an alternative services company utilizing advanced technologies and operational systems to provide a growing array of low cost, one-stop-shopping financial services to the “unbanked” and “under-banked” consumer markets. The company offers competitive prices on a wide range of financial products and services, including check cashing, loans (payday and gold jewelry loans) and money transfers.

Frontera’s primary target market is the Hispanic sector, which is currently estimated to be more than 40 million customers. Over half of these Hispanic consumers do not use any form of banking service. Frontera’s immediate mission is to be the first full-service Hispanic financial services brand.

In addition, approximately 35 percent of all households (and growing) in the United States across the board are either un-banked, under-banked, or regularly use alternative financial services. Frontera is a prime, low-cost, high customer value option for consumers in these markets.

Frontera currently operates eleven stores in California and two stores in Florida.

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Investor and Media Contact:
Allan C. Youngberg, CFO
Frontera Investment, Inc.

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Allan Youngberg

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