LabRoots offers an avenue to deliver rich content as well as interact with many people who engage in social media. said Keith Bisogno, Thermo Scientific Vice President Marketing.
Yorba Linda, CA (PRWEB) November 06, 2012
LabRoots is the leading social networking site designed to connect the scientific community. Founded in March 2008, LabRoots vision was to connect the scientific world leveraging a myriad of unique features and tools, discovering meaningful collaborations across geographic boundaries and fields of expertise. With the recent re-launch of the new website, LabRoots has produced immediate traction with over 25,000 new registrants in four short weeks. The striking new look and feel, facebook level functionality, and interactive features are exactly what the industry and sponsors have been looking for.
Industry leading advertisers include: Siemens, Roche, Thermo Scientific, Life Technologies, GE Healthcare, Enzo Life Sciences, Abcam, Beckman Coulter, Sigma Aldrich, Molecular Devices, New England Biolabs, Biotix, and many others.
"We are developing more and stronger connections in the scientific community online every day," said Keith Bisogno, Thermo Scientific Vice President Marketing. "LabRoots offers an avenue to deliver rich content as well as interact with many people who engage in social media."
Companies are ecstatic to get involved with LabRoots as they can generate leads and awareness by paid advertising or via social media marketing at no cost. Like the big social networking websites of the internet Facebook, Twitter and Linkedin, companies can create a page with their logo, description, contact information, and other details. Interested LabRoots users can then follow the company page and see updates by the company such as videos, images, press releases and other files, links and text.
“In times where scientific research is becoming more interdisciplinary, LabRoots provides an efficient and convenient way to stay up-to-date with the latest developments in various research areas," said Product Manager, Abcam. "Based on the comprehensive segregation into research topics and applications, LabRoots enables you to globally update scientists with information relevant to their day-today research and tips about how to improve their experiments.”
LabRoots offers customized and targeted advertising and sponsorship opportunities. Companies can purchase Display ads which can be targeted to the community based on the demographic choice of the advertiser. For example, if a company only wants to advertise to users in the United Kingdom who are lab mangers and research genomics and glycomics, LabRoots can tailor a campaign specifically to meet the companies needs. LabRoots also has a number of newsletters that go out to the community on a weekly basis, which companies can sponsor. See the 2013 Media Packet.
“The team at LabRoots has always been quick to respond to our needs and is a pleasure to work with. We receive a large number of leads and responses through LabRoots and plan to utilize their website to further connect with the scientific community worldwide.” Jenny Hsu, Sr. Marketing Communications Specialist, Molecular Devices, LLC
LabRoots is the leading professional networking website designed to connect all science verticals. Founded in March 2008, LabRoot's vision was to connect the scientific world leveraging a myriad of unique features and tools, discovering meaningful collaborations across geographic boundaries and fields of expertise. LabRoots is the owner and producer of BioConference Live - which has grown into the world's largest series of virtual events within the Life Sciences and Clinical Diagnostics community.