Tea Leaves Health deploys Tea Social IQ™ predictive modeling for client’s Strategic Growth Platforms

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Healthcare business development professionals now have a new tool to identify active users of Facebook, Twitter and other social networking websites.

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“We know that social networking is becoming a preferred channel of interaction from many consumers and healthcare providers have a unique opportunity to build their brand through these channels with our re-engineered Web2Anything™ platform"

Tea Leaves Health announces the first use of predictive scoring to help hospitals and health plans identify consumers who are most active social media users. Over 500 healthcare, demographic, lifestyle, financial, segmentation, econometric and credit attributes compiled from over 100 sources was used to segment the U.S. population into a model that classifies each U.S. adult as follows.

9 - Super Passionate Influencer
8 - Passionate Influencer
7 - Active User
6 - Moderate User
5 - Potential User
4 - Indeterminate
3 - Likely Non-User
2 - Probable Non-User
1 - Non-User
0 - Committed Non-User

“Our clients have told us they are interested in more targeted solutions to help with their social media strategies,” said Jim Schleck, founding partner at Tea Leaves Health. “We know that social networking is becoming a preferred channel of interaction from many consumers and healthcare providers have a unique opportunity to build their brand through these channels. We have re-engineered our Web2Anything™ platform for more robust social media messaging and the Tea Social-IQ™ predictive scoring model will help our clients be more effective with this tool. We can now identify the 21.75% of the population that are the most likely to influence others through social networking. Constructing entirely new strategies around these consumers will be a significant leap forward.”
Healthcare providers can use Tea Social-IQ™ for additional modeling, channel optimization, targeting based on likelihood to influence others, and suppression of non-influential individuals from communications.

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About Tea Leaves Health
Tea Leaves Health was formed in 2011 by a team of experts with over 35 years of combined experience in strategic growth for healthcare. The Tea Leaves’ Strategic Growth Platform is the only healthcare application comprehensive enough to provide the business intelligence and tools needed to leverage proprietary data and marketplace analytics, targeted and personalized content, and message delivery through any communication channel to drive strategic growth from high-value consumers and physicians. For more information, please visit http://www.tealeaveshealth.com.

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