InferSystems Releases the InferOptimizer 2.0 -- Leveraging the Power of “Big Data” for Advertising Pushes Advertising Impact to the Next Level

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InferSystems Corporation, the leader in enterprise software solutions to fully leverage the power of big data for advertising pushes advertising impact to the next level with its latest Optimizer.

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InferSystems Corporation, the leader in enterprise software solutions to fully leverage the power of big data for advertising pushes advertising impact to the next level with its latest Optimizer.

Over the past year, InferSystems has continued to empower clients in making data driven advertising more effective by relentlessly pushing forward in science and R&D. Infer clients have enjoyed 2x-10x average performance lifts, and between 35%-85% reduction in media buying costs. Not just isolated case studies, these results represent the norm across thousands of campaigns. Even more striking, they have been achieved largely without cookie data.

Rooted in patent pending science and proprietary advancements in math, the InferOptimizer bolts onto existing tech stacks, and does not disrupt clients’ workflows. The disruptive factor is the performance – game changing in Web display and mobile, with video, search, social, and email coming soon.

With its ability to optimize with or without cookies, and across the advertising funnel – from awareness to transaction, InferSystems enables global scale and advertising impact across strategies, formats, and channels. Key advancements to this release include:

  •     Ingestion of thousands of variables simultaneously to produce tens of thousands of targeting rules for each campaign – compared to only a handful provided by legacy systems.
  •     Full user control. The InferOptimizer is not a “black box”. It provides full transparency and enables human beings to be freed up to develop and advance better strategies.
  •     Can be embedded in any data center, behind a client’s firewall, and even within their cloud. There is never any risk of data leakage, and clients can use all their data without sending it to a third party platform.
  •     Models are built daily. Yesterday’s models are thrown out, and new ones are built for today providing optimal performance with no decay.
  •     Bid Optimization dynamically optimizes the bids as the campaign continues to run, to ensure maximum ROI.
  •     Works with any data type – Internet log files, offline, transactional, etc. – toward solving any advertising objective – CPC, CPA, sales, etc.
  •     Automatically tracks tens of thousands of targeting rules for each campaign, alerting campaign managers to non-performing strategies instantly; enabling DSPs and trading desks to scale their managed service capabilities.

“InferSystems represents a new era in data driven advertising, providing a “new mathematical system” that is powerful and flexible enough to cope with today’s dynamic big data challenges. Having the best math system, or even algorithm, is not enough; it must also fit into existing client strategies and empower people. We are proud to offer a software based solution that simply bolts-on to what our clients are doing today, thereby enhancing, not replacing what they do. Ultimately, there are four necessary ingredients that must work in unison to achieve scalable advertising impact in today’s world – data, technology, powerful math, and people. Not only do we provide the math, but do so in a way that coagulates these ingredients into a powerful brew. We don’t believe in “one-size-fits-all” products, and work with each client to achieve advertising impact leveraging their unique capabilities and assets,” said Sunil Sharma, CEO.

Infersystems Corporation, a Toronto based company founded in 2009, provides an enterprise software solution for optimizing media buying and selling. Based on advancements in non-parametric statistics, InferSystems' products enable media buyers and sellers, as well as platform providers to achieve unprecedented ROI.

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Lynn Walks
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