By providing valuable information to prospective students through a blog, schools can gain trust and loyalty at a time when readers are making important educational decision in their lives.
Andover, MA (PRWEB) November 07, 2012
Effective Student Marketing, Inc. has released a new white paper that reveals the secrets to blog marketing in higher education, entitled "10 Ways Blogging Can Engage Your Audience & Turn Them Into Leads.” Released at the AACS annual convention in Orlando, Florida, this valuable marketing resource is now available to anyone who would like to learn more about creating effective blog content for their school.
The white paper gives readers ten ideas for blog content that prospective students will researching and consuming early on in their decision process. According to Compete, Inc. U.S. Custom Education Study, 72-percent of prospective students search for career related information two weeks prior to going to a school’s website and filling out a form. In fact, 44-percent search for information two to four months before they request information from a school.
With an effective blog marketing strategy in place, schools can create content that establishes their institution as a leader in the industry. Readers will then return to that school's website and provide their information when they’re feeling ready to begin the enrollment process. These blog posts will also rank high on search engines and be shared across social media sites, which will continuously attract more and more visitors to the school’s website.
"We recommend that schools take this opportunity to create awesome content that establishes them as a leader in the industry. By providing valuable information to prospective students, schools can gain trust and loyalty at a time when readers are making important educational decision in their lives,” President of Effective Student Marketing Andy Kelley said.
Kelley revealed the 10 blog marketing ideas during the annual American Association of Cosmetology Schools Conference in Orlando, Florida on Sunday, October 28. He gave the presentation to a room that was packed full of professionals interested in learning more about using a blog to expand their school’s presence online. He also provided a link where audience members could download the white paper on blog marketing tips for higher education, which you can now access by clicking the link.
The team of social media marketing experts and content creators at Effective Student Marketing manage blogs and social media marketing campaigns for career schools across the country. They have extensive experience creating engaging blog content that’s designed to convert readers into qualified leads and promoting this content across various social media sites in order to engage prospects until they’re ready to enroll. You can call Effective Student Marketing at 978-475-0880 to learn more about launching as effective blog for your school.
About Effective Student Marketing
Effective Student Marketing, Inc. is a marketing agency that specializes in using social media to help schools achieve their enrollment, retention, and placement goals. The team at Effective Student Marketing has strategized and managed effective social media marketing plans for career schools across the country. These integrated social media campaigns have helped schools expand their online presence, increase lead flow, and engage their prospects until they’re ready to enroll.