Razorfish Selected as Digital Agency of Record (AOR) for Samsung Telecommunications America

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Agency to Support the Mobile Manufacturer’s Digital Innovations

Razorfish, one of the world’s fastest growing digital agencies, today announced they have been selected by Samsung Telecommunications America, the No.1 mobile phone provider in the United States 1, to be their digital agency of record.

Razorfish is tasked with managing the brand’s integrated marketing leadership and strategy, product launch campaigns, media creative, digital film work, social programs, rich website and platform experiences, product innovations, and marketing partnerships.

“We picked Razorfish as our digital AOR because they demonstrate the innovative thinking that we value in our agencies,” said Brian Wallace, vice president of strategic marketing at Samsung Telecommunications America. “In such a crowded landscape, it’s imperative that we effectively connect with our consumers in meaningful ways that truly set us apart from the competition. We know Razorfish understands how to translate complex issues into unique and engaging customer experiences.”

Work on the account has already begun and is being managed by Razorfish’s Central Region.

“We are appreciative of the opportunity to work with a brand that is digitally groundbreaking,” said Bob Lord, CEO of Razorfish. “An agency can only be as advanced as its client allows. As the leader in mobile innovation, we know Samsung will not only permit our creativity, they will inspire it.”

About Razorfish
Razorfish, the highest ranked digital agency in Advertising Age’s 2011 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit http://www.samsung.com.

1 Samsung Mobile is the No. 1 mobile phone provider in the United States based upon reported shipment data, according to Strategy Analytics, North America Handset Vendor Marketshare, Q2 2012. Samsung Electronics Company is the No. 1 smartphone provider worldwide based upon reported shipment data, according to Strategy Analytics Global Smartphone Vendor Market Share by Region: Q2 2012.

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