New Approach to Donor Engagement: Encore Announces Launch of Next-Generation Storytelling Web App for Charities

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Web app enables nonprofits to inspire action and raise money by collecting and sharing their stories in a brand new way

Encore was developed specifically to solve this [donor retention] problem by enabling charities to communicate day-to-day stories of impact in a time-effective, strategic way.

Encore (, developer of intuitive online applications for nonprofits to engage grassroots supporters, today announced the official launch of its first product—Encore, an interactive, story-based email communications platform. With built-in marketing strategy and intuitive design, Encore is a web app that helps nonprofits capture stories as they happen and share them with supporters via email in just minutes--saving time while engaging more donors.

As part of its launch weekend, the DC-born startup will be one of 25 featured selections at TechCocktail’s DCWEEK Showcase on November 8, and a gold exhibitor at the Independent Sector GameChangers Conference, one of the largest nonprofit conferences in the nation, in San Francisco November 11-12.

After consulting nonprofits for two years on donor retention, Encore co-founders and Georgetown University undergraduates James Li, Michael Hauser, and Tammy Cho recognized a glaring need for small to medium-sized charities: they simply don’t have the time and expertise to execute effective online campaigns to stay top of mind and rally grassroots supporters. As a result, an average nonprofit loses 6 of every 10 donors each year and thousands of dollars worth of social impact.

Encore was developed specifically to solve this problem by enabling charities to communicate day-to-day stories of impact in a time-effective, strategic way. “We believe that you can take something as standard as an email, and infuse it with powerful stories and interactivity to inspire supporters to advocate, to share, to give – simply, to act,” says Li.

Hauser points to the valuable timed saved by using Encore.

“After meeting with over fifty DC and LA-area nonprofits, we found that many are spending weeks on communications materials; they know there’s an opportunity to leverage the web and social media, but don’t know where to start.”

Encore can be used for anything from e-blasts to event recaps. With Encore, nonprofits can execute effective campaigns in minutes, not weeks, using its three unique features:

-Story collection: Empower field staff and volunteers to send in stories to a designated email address, which automatically convert into a story library
-Story newsletter campaigns: Curate your best stories to plug into a mobile-friendly, social media-integrated story email designed to inspire action and raise funds.
-Campaign analytics and recommendations: See which stories are most popular and receive actionable recommendations about how to improve your next campaign

Encore is currently looking for nonprofits that are seeking to revamp their communications with supporters. To try out Encore free for a month, visit To read the latest industry tips and trends, visit Encore’s blog (
About Encore
Encore is a DC-based startup that develops intuitive, next-generation communication tools for nonprofits to engage their supporters. Encore’s tools are specifically designed to help charities save time and execute effective campaigns. For more information, check out Encore’s website at or blog at

Questions? For media inquiries, additional screenshots, and information about Encore, please visit our Press page (

Media Contact:
James Li
(714) 873-6202

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