Stationery that works
Gauteng, Johannesburg (PRWEB) November 07, 2012
No animals were hurt during the making of this video. Lippys stationery is giving itself a brand refresh by not taking themselves too seriously and creating a fun video. The commercial centers around Gregg the CEO and he takes us through the company. 'The aim was to give our customers a sense of the size of our operation without being like every other old stationery company', adds Gregg Lippys CEO. Gregg's grandmother and grandfather play workers in the commercial, there are pugs delivery dogs, pen scientists and even Gregg hanging off the side of his own warehouse.
'We wanted to use social media to give LIppys the edge it deserves in South Africa, once it competes with the best on service, delivery and pricing the next step is marketing. ' says Executive Producer Mic Mann from Mann Made Media
'This new age of advertising is not the norm in South Africa and we're proud to launch an online advertising initiative to try get ahead of the pack' says Gregg Freeman CEO Lippys Stationers -
It's worth watching and giving it a like if you enjoy Gregg's granmother.
Lippys is a 48year old company with strong roots in South Africa. Lippys delivers nationwide across South Africa within 24 hours.
- Source Mic Mann