EndyMed Medical to Introduce the Newa, a Breakthrough Home Use Wrinkle Reduction and Skin Rejuvenation System, at CosmoProf Asia November 14 – 16 2012

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The Newa Skin Rejuvenation System, based on EndyMed's patented 3DEEP® Radiofrequency Technology, represents the next level of RF-based skin care systems available for home use.

"Our large scale clinical trials prove it-the Newa is the perfect solution for women and men looking for a safe and pain free way to improve the appearance of fine lines and wrinkles on their face and neck in the convenience of their own home."

EndyMed Medical Ltd., a pioneer and world leader in the use of multi-source radiofrequency for professional aesthetic treatments, will be introducing the Newa Skin Rejuvenation System, its new skin care device for the aesthetic home use market, at CosmoProf Asia this year, at the Hong Kong Convention and Exhibition Centre, November 14-16, booth number 3E-J5D.

Based on EndyMed's patented 3DEEP® Radiofrequency (RF) Technology, the Newa Skin Rejuvenation System is clinically proven to reduce the appearance of fine lines and wrinkles, induce facial skin tightening and lifting and visibly improve skin texture. The fourth generation 3DEEP RF technology incorporated into the Newa delivers controlled energy deep into the skin, allowing for new collagen generation. Developed by an internationally renowned dermatologist, the Newa enables the home user to safely use the most advanced professional skin rejuvenation technology in the comfort and convenience of the home.

Scientific studies have shown that after adolescence the skin loses 1-2% of its collagen each year. Loss of collagen results in the creation of wrinkles and saggy, older looking skin. The controlled heat produced by the Newa triggers the skin fibroblasts in the dermis to produce new, more active collagen and elastic fibers. The unique, sophisticated technology incorporated in the NEWA treatment system allows, for the first time, the use of highly effective, painless and safe 3DEEP treatments in the home setting.

The Newa provides both immediate and long term results. After the first treatment with the Newa, the skin on the face and neck looks and feels tighter and smoother, and instant "lift" effect. With continuous treatment, Newa users described their skin as firmer, smoother, rejuvenated and radiant. Clinical studies using the Newa have shown an average wrinkle score reduction of 44.5% , as assessed by independent dermatologists three months after the initial one month Newa treatment schedule.

EndyMed's CEO, Mr. Uzi Blumensohn, stated: "We have taken the best and most effective RF technology available today, our own 3DEEP technology used in our professional grade aesthetic treatment systems, and modified it for the home use market. The at-home skin care device market is a great opportunity for us, with over 80% of the population concerned about the appearance of their skin and more women turning to non-invasive, safe treatments over surgery. Our large scale clinical trials prove it - the Newa is the perfect solution for women and men looking for a safe and pain free way to improve the appearance of fine lines and wrinkles on their face and neck in the convenience of their own home."

The Newa Skin Rejuvenation System will initially be available for purchase via its website starting from Monday, November 12, 2012, at http://www.mynewa.com.

What is 3DEEP® Technology?
Used by some of the world's top dermatologists and plastic surgeons, EndyMed's patented 3DEEP radiofrequency technology is the safest and most effective technology available today for wrinkle reduction and skin tightening. Using multiple positive and negative energy sources that work together in a highly controlled way, 3DEEP technology enables precisely targeted energy delivery. The energy is directed into the deep dermal tissue, so that very little energy flows along the skin's surface. This keeps the skin relatively cool during treatments, while achieving the deep-skin heating necessary to optimize the production of new collagen.

About EndyMed Medical
EndyMed Medical ltd., established in 2007, is a cutting-edge medical device company that develops and commercializes energy based aesthetic treatment systems for the professional and home use markets. EndyMed's proprietary 3DEEP radiofrequency technology is a unique solution for fractional skin resurfacing, wrinkle treatment, skin tightening and body contouring.

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Tammy Weisman Maman

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