Bohemia, NY (PRWEB) November 11, 2012
On November 11, 2012, web marketing company, fishbat, Inc., releases a statement in response to a Business 2 Community article regarding effective retargeting.
According to article author Ben Plomion, “In most cases, when a web marketer is talking about retargeting, they’re really just limiting the discussion to site retargeting. While this is among the most popular retargeting tools, there are actually many ways to utilize retargeting to boost your conversion rate.”
“Retargeting operates on the idea that no customer will make a purchase or convert in any way on the first interaction. In fact, it can take upwards of seven interactions before any customer will convert,” Plomion explained, continuing by stating, “In a nutshell, retargeting is the process of using previous interactions with potential customers to move them down the conversion funnel. For instance, site retargeting involves leveraging data from previous site visitors to build powerful display ads.”
VP of Operations at fishbat, a web marketing company, Sida Li, states, “Plomion lists seven kinds of effective retargeting, including search retargeting, social retargeting, email retargeting, site retargeting, SEO/SEM retargeting, contextual retargeting, and engagement retargeting. We believe that each area of focus for retargeting cannot be ignored in any aspect of a marketing campaign. This is why fishbat serves as both an online marketing company and social media agency, to make sure all digital needs of a marketing strategy are taken into account – something that we believe is essential for success.”
fishbat, Inc. is a full service digital marketing firm. With social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to maximize awareness when it comes to your brand and strengthen your corporate image.