dwinQ is at the crossroads of social media marketing and experiential marketing... creating brand champions in a very authentic way.
Cambridge, MA (PRWEB) November 08, 2012
dwinQ, the global leader in social media amplification, announces the addition of Joe Rice, Director of European Business Development, to lead the company’s expansion abroad.
Contributing a strong high tech background, Joe joins dwinQ from Cisco where he spent the past six years in their Emerging Markets Group in London. His tenure included several roles within Strategy & Planning, Business Development, and Account Management. Prior to Cisco he served as a Peace Corps volunteer in Romania where he worked with the City of Constanta on economic development projects and EU accession initiatives.
A native of Indiana, Joe came to Europe 12 years ago for what he thought was a one year assignment in Ireland, and is now a permanent resident of England. Joe has a BS from Indiana University where he was a member and letterman of Indiana University’s Men’s Varsity Track & Field Team. He attained an MBA from Oxford University where he founded and led the London Chapter of Oxford Business Alumni.
He joined dwinQ for the opportunity to expand the business in a very exciting space, stating, “dwinQ is at the crossroads of social media marketing and experiential marketing. This whole idea of amplifying events is becoming very important to brands as a way of not only reaching more customers, but also creating brand champions in a very authentic way.”
About dwinQ: dwinQ helps global brands deepen engagement with event and venue guests by providing fun, interactive environments that enable guests to automatically capture and share their experiences in real-time with friends on social networks while preserving lasting memories. Brands benefit by securing favorable brand associations embedded in personal social posts, generating additional brand impressions delivered to guests’ social network audiences and gaining access to in-depth consumer demographic and psychographic data. Guests have fun. Brands benefit. dwinQ is Based in Cambridge, MA USA and has activated some of the world's largest event venues with social media and photo sharing including golf's U.S. Open, the Olympic Games and six ski mountains operated by Vail Resorts.