EuroSeek to Add Local European Directory in 2013

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In early 2012, EuroSeek reinvented itself as a paid directory after 16 years as a Eurocentric search engine. For 2013, they're taking it a step further, with a local directory just for Europe.

After a sixteen-year existence as a trusted web directory allowing users to search the internet in their own language while using the first engine tailored for the European market, EuroSeek re-launched itself as a paid web directory at the beginning of this year. For 2013, the site is taking its new direction even further, with a Europe-specific local directory.

Why go in yet another direction? CEO Wes Mayder explains, "This isn't really a new direction, but the next evolution of what we started at the beginning of 2012. We're trying to harness the public's desire to patronize local businesses. It's the internet version of 'shop local.'"

Mayder adds, "We're focusing on Europe because it's a large market made up of many smaller ones. We've done similar, targeted directories in the U.S. and they've been successful; why not help small businesses and local customers in Europe get the same benefits?"

So how do these new local directories differ from the main EuroSeek site? First, these will be mainly text, with a business name, a link to the company website, contact information, and a map. Second, the businesses being highlighted are predominantly brick-and-mortar institutions - doctor's offices, schools, and retail establishments are three areas likely to be available first.

Mayder elaborates. "We've already got a way to find online establishments, or web-based businesses. This is local. This is specific to a city, to a category of business."

Like the main site, the new directory will also allow for user suggestions, as anyone who visits is able to submit a business or service provider for inclusion in the directory. Information will still be vetted by humans, but the information will be provided by business owners and consumers alike.

About EuroSeek: Originally established in 1996, was the Euro-centric search engine. It quickly became the largest search portal in Europe, allowing users to browse the web in more than 30 languages. In 2002, an American company took over operations, joining forces with other web directories to expand its reach. Today, EuroSeek has redefined itself as a social media-savvy paid web directory for only the highest-caliber sites.

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