Trapit Releases Version 1.3 of iPad App, with New Integrations and Optimization for iPad Mini

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Updates to Successful iPad App Provide Personalized Web Content and Browsing

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We believe that Trapit offers the best Web content experience on the iPad, and with the new features we are committed to continually enhancing that experience.

Trapit, the AI-powered, personalized discovery engine, today announced the release of Trapit for iPad, version 1.3. Following the successful launch of Trapit for iPad in July, as well as the deployment of the Trapit Platform in late September, the company is continuing momentum with updates and improvements to their highly-personalized content discovery iPad app.

The updated app offers a number of new features and integrations, including two significant partnerships that will provide an improved user experience. Trapit’s sharing options will now also feature implementation of Buffer, the popular social media sharing application. As a result, users will be able to optimize the timing and reach of shared content across an extended range of reputable networks, including Twitter, LinkedIn Profiles, LinkedIn Groups, Facebook Profiles and Facebook Pages. This will allow for maximized exposure and curation opportunities that are a value-add for many of Trapit’s key users. In addition, there will now be expanded reading list options available with Pocket (formerly ‘Read It Later’) integration.

"We’re very excited to have Buffer integrated with Trapit’s iPad app,” said Buffer Co-Founder, Leo Widrich. “Trapit is providing an unparalleled content experience for the iPad, so being able to share smarter from it through Buffer was a great fit. Our users have also sent us multiple requests, so it is great we could finally provide them with the amazing Trapit/Buffer combination."

The new version of Trapit’s for iPad will also now support portrait view. This has been the most sought after change identified by Trapit users since the initial iPad launch, and will create a much anticipated, refreshed reading experience. Portrait view also serves to optimize the Trapit experience for the iPad Mini, providing a more convenient and natural navigation layout for users.

“We believe that Trapit offers the best Web content experience on the iPad, and with the new features we are committed to continually enhancing that experience,” said Gary Griffiths, CEO and co-founder at Trapit. “Supporting a high-quality portrait view was always a priority for our UX, but it became clear with the release of the iPad Mini that these capabilities were necessary to optimize the Trapit experience for the new device.”

The iPad app update follows the recent launch of Trapit’s platform release, providing artificial intelligence capable of making sophisticated selections using natural language processing, semantic analysis and user feedback. Trapit’s core learning technology gives developers the ability to understand individual preferences through both implicit engagement and explicit feedback, and cater the user’s experience to those interests.

Key Features of Trapit for iPad version 1.3 include:

  •      User-friendly interface, now available in portrait view
  •      Fresh content from across the entire Web.
  •      You define the subjects--use Trapit to explore new topics or long standing passions.

     Trapit learns from your feedback and improves its recommendations the more you use it.

  •      A world of discoveries at your fingertips--discover new blogs, magazines, and writers.
  •      Easy sharing to Twitter, Facebook, LinkedIn, and email, and anywhere else you like. And

     now scheduled sharing via Buffer.

  •      Get real-time highlights from all your Traps in the New Discoveries feed.
  •      Save articles, recipes, tutorials, and blog posts to your Trapit Reading List, Evernote,

     Instapaper or Pocket with the “Read Later” button.

  •      Supports iPad Mini, plus previous iPad releases.

Trapit’s iPad app has experienced significant growth and engagement since its original launch in July 2012. Currently, Trapit delivers approximately ten million personalized content recommendations per day, sourcing over 120,000 high-quality sources. The iPad app is yielding 84% of total user engagement, and is producing an average user rating of 4.5 out of 5 stars.

To learn more about Trapit’s platform, please visit:!about/contact

Full press materials, including detailed company information, product screenshots, videos and company logos can be found here:!about/

About Trapit:

Trapit makes surfing the Internet easy, beautiful, and fun. Connect with long standing passions and explore new subjects, all delivered in an elegant experience meticulously designed for the Web and iPad. Built with the same AI technology that powers Siri, Trapit delivers an on-going personalized selection of the newest articles, features, blogs and video on the topics you care about and learns as you use it.

Trapit was founded in 2009 and is based in Palo Alto, California. The company is venture-backed by Horizons Ventures and SRI International. More information about Trapit can be found at

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Doug Freeman
Jones-Dilworth, Inc
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