Richard Ransom, President and CFO of ICTV stated, “October is traditionally a challenging month in the direct response industry, which makes us extremely happy to have achieved these results.
Wayne, PA (PRWEB) November 06, 2012
International Commercial Television, Inc. (OTCQB: ICTL) ("ICTV" or "The Company"), a premier company employing prominently profiled infomercial campaigns to market and brand unique products to the global consumer through multi-channels of distribution, is announcing the following: On October 31, 2012, ICTV achieves over 3 million dollars in gross sales for the Derma Wand campaign in October.
During the month of October 2012, ICTV spent approximately $908,000 in a combination of television media and internet marketing on its DermaWand campaign, resulting in approximately $3.1 million in gross sales, for a media earnings ratio of approximately 3.41. Approximately $2.1 million of the gross sales came from telephone sales, approximately $624,000 from internet sales from dermawand.com, approximately $330,000 from the DermaVitál skincare continuity program, and approximately $46,000 from calls to the customer service center.
The DermaVitál continuity program continues to grow in membership. As of today, over 9,500 customers are enrolled in the program in which they pay $29.95 per month to receive a 30 day supply of the core products in the DermaVitál line; Preface Beauty Treatment, Hydra Infusion Beauty Treatment, and Skin Mist.
In September 2012, ICTV had a successful test of a 5 minute version of the DermaWand infomercial and subsequently began rolling out the 5 minute version of the show in October. During October, approximately $111,000 of the gross sales came from the 5 minute version of the DermaWand infomercial.
The U.S. Hispanic version of the infomercial continues to be a huge success for ICTV. During October, total media expense in the U.S. Hispanic market was approximately $250,000, accounting for approximately $731,000 of the October gross sales.
Richard Ransom, President and CFO of ICTV stated, “October is traditionally a challenging month in the direct response industry, which makes us extremely happy to have achieved these results. I fully expect DermaWand to carry this momentum through the rest of the fourth quarter, which will only boost what has already been a record year for ICTV.”
International Commercial Television is a public company trading on the OTCQB under the symbol ICTL. The OTCQB is a dynamic electronic stock market consisting of SEC fully reporting companies. OTCQB stocks may be electronically traded through most major brokerages such as E- Trade, Scottrade and TDAmeritrade.
FOR FURTHER INFORMATION PLEASE CONTACT: International Commercial Television, Inc. Rich Ransom, Investor Relations 1-484-598-2313 Email Contact: ransom(at)ictvonline(dot)com Website: http://www.ictvonline.com SOURCE: International Commercial Television, Inc.