Chris Nowinski to Deliver Keynote Address at FitnessTech Summit During the 2013 International CES

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Living in Digital Times® today announced that Chris Nowinski, founder of Sports Legacy Institute and author of “Head Games: Football’s Concussion Crisis,” will deliver a keynote address on Tuesday, January 8, 2013 at the FitnessTech Summit, one of the fastest growing lifestyle summits at the 2013 International CES®. Owned and produced by the Consumer Electronics Association (CEA) ®, the 2013 CES is scheduled January 8-11, 2013 in Las Vegas, Nevada. Nowinski will discuss how technology can make sports safer, from the professional level to the amateur and youth levels. Produced by Living in Digital Times, FitnessTech is a free, day-long conference at the Las Vegas Convention Center (LVCC) designed to help the industry understand this emerging market.

“National news and sports leagues like the NFL give sports and fitness technology a national platform and encourage awareness,” said Julie Sylvester, co-producer of the FitnessTech Summit. “Mr. Nowinski’s comments are an important part of a day committed to helping the CE industry understand the potential in this vital market.”

Formerly a professional wrestler in the World Wrestling Entertainment (WWE) and an All-Ivy football player at Harvard, Nowinski has firsthand experience on how technology has changed safety in sports. Nowinski retired from the WWE in 2004 due to post-concussion syndrome. He turned his experience into a crusade for concussion awareness and reform, which was captured in the recently released and critically acclaimed documentary Head Games, directed by Steve James of Hoop Dreams fame. Chris also serves as co-director of the Center for the Study of Traumatic Encephalopathy (CSTE) at Boston University School of Medicine.

FitnessTech looks at how technologies including sensors, cloud computing and location-based devices are giving sports and fitness technology new oomph. The ability to measure input and output from our own bodies is a game changer for keeping us healthy and fit.

“What happens when sensors, location-based devices, the Internet and the mobile industry come together is astounding," said Robin Raskin, founder, Living in Digital Times. "The next generation of devices and services take tech's basic building blocks in new, ingenious ways."

Other topics of discussion at the FitnessTech summit include crowdsourcing, gamification and the importance of partnerships in the fitness technology industry. Platinum sponsors of the 2013 FitnessTech Summit include BodyMedia, Fitbit, GeoPalz, Invoxia, Jaybird, Polar, Recon Instruments and Sculpteo. The FitnessTech exhibit will be open January 8 –11, 2013. Attendees are encouraged to register for the FitnessTech Summit at

About Living in Digital Times
Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits and exhibitions at 2013 CES: CloudBase3, Digital Health Summit, Silvers Summit, Fitness Tech Summit, HigherEd Tech Summit, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, Mommy Tech FashionWare Show and KAPi Awards. Go to for additional information.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online: and Follow CES at

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Cody Alexander
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