After Midnight Jewelers to Celebrate Grand Re-Opening - $2500 Wish List Will be Given Away

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After Midnight Jewelers to celebrate renovations, November 17, 12-7pm Press and VIP early entry 9 am to Noon 10% of sales will go to Make-A-Wish Vermont

Interactive ring displays at After Midnight Jewelers are in place, allowing customers to touch and feel merchandise without the aid of a sales associate.

Interactive ring displays are in place at After Midnight Jewelers, allowing customers to touch and feel merchandise without the aid of a sales associate.

“We want people to be able to come in and have a great shopping experience, and receive exceptional value for their money. The traditional jewelry store model is a bit dated, so we visited dozens of stores across the country in search of inspiration.

After Midnight Jewelers, a University Mall fixture since 1989, will celebrate its official Grand Re-Opening on November 17th, 12 p.m. until 7 p.m. Store visitors can fill out a “Wish List” during the celebration for a chance to win up to $2,500 in merchandise. The drawing will take place on the night of the event, when hors d’oeuvres and drinks will be served, and ten percent of grand reopening day sales will go to Make-A-Wish Vermont.

After Midnight Jewelers, which has recently undergone extensive renovations, invites the community to celebrate. Owner Scott Richardson notes that “the entire store was redone,” and twenty-five feet of diamond showcase space has been added. In addition, technological advances such as interactive ring displays are in place, allowing customers to touch and feel merchandise without the aid of a sales associate.

Also of note are side-by-side selling displays made popular by companies like Sephora and Apple, which allow one-on-one interaction with the sales associate and no barrier such as a display case. PC tablets as point of sales systems will allow sales associates to share product information with customers, share video demos, and suggest related products Richardson believes the renovations will enhance the shopping experience, “We want people to be able to come in and have a great shopping experience, and receive exceptional value for their money. The traditional jewelry store model is a bit dated, so we visited dozens of stores across the country in search of inspiration. We wanted to create a store where people could feel more comfortable shopping--a store that would truly have something for everyone who loves fine jewelry.”
Now that’s something to celebrate.

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Kevin Parada

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