Weddington Way Sees Marked Increase in NYE Weddings

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Though winter remains one of the least popular seasons for today’s brides, San Francisco-based bridesmaid fashion boutique Weddington Way has identified a significant trend towards weddings hosted over the New Year’s holiday.

Though winter remains one of the least popular seasons for today’s brides, San Francisco-based bridesmaid fashion boutique Weddington Way has identified a significant trend towards weddings hosted over the New Year’s holiday.

According to Karishma Baijal, Weddington Way’s VP of Marketing, far more winter brides choose New Year’s Eve and New Year’s Day for their big day, compared to any other day of the season. “If I look at our database and look specifically at the number of weddings that occur on the 31st of December and the 1st of January, there are 75% more weddings on those dates as compared to any other winter dates (excluding Valentine’s Day),” she says.

But while New Year’s weddings may be able to take advantage of the lower prices and increased availability that winter brides benefit from, brides planning their weddings for these two dates in particular must be aware of a few caveats when scheduling their big days:

  •     Save the date cards must be sent early. As with weddings scheduled for any holiday weekend, informing guests of your intention to marry over the New Year’s holiday as early as possible should be a top priority. Doing so gives guests the time needed to clear their schedules and to avoid making other arrangements.
  •     Certain venues may be difficult to book. While the lower incidence of weddings occurring throughout the winter season means that many venues will be both available and open to negotiating lower rates, certain sites may be unavailable on New Year’s Eve or New Year’s Day. This is especially true of bars, nightclubs or restaurants that host annual New Year’s holiday events.
  •     Live bands should be booked well in advance. Similarly, many live bands book up for the New Year’s holiday long before the winter season rolls around. Brides who are looking to plan a New Year’s wedding with live entertainment should ensure that selections and contracts are set as early in the planning process as possible.
  •     Bridal party fashions must account for New Year’s weather. December 31st isn’t the time to put bridesmaids in kicky, tea-length pastel dresses (except in the case of destination weddings in warmer climates). Most New Year’s brides will need to account for both the warmth and comfort of their bridesmaids, as well as the more formal aesthetic of holiday weddings when selecting their bridal party attire.

To view an assortment of holiday-appropriate bridesmaid fashions – or to learn more about the trends that are expected to influence bridal party styles for the Winter 2012 season – visit Weddington Way’s website at http://www.weddingtonway.com.

About Weddington Way:
Weddington Way is an online bridesmaid boutique that aims to fundamentally change the way brides and their best friends shop for bridesmaid dresses. Combining the aesthetic of a fashion company, the ease and efficiency of online shopping and the service of a personal shopper, the Weddington Way website allows brides to shop a curated selection of bridesmaid dresses by top designers, select their favorite styles and share them with members of the bridal party, who can then select their favorites and coordinate ordering from within a single online destination.

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Ilana Stern
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