VeraData’s Michael Peterman Named a Winner in Direct Marketing News 2012 ’40 Under 40’ Awards

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The members of the 2012 Direct Marketing News 40 Under 40 winners represent the most influential and accomplished young talent in marketing.

VeraData Direct and Digital Marketing

VeraData’s Michael Peterman was recently named as one of the Winners of this years’ Direct Marketing News 40 Under 40 Awards. Peterman was among the list of the brightest young marketers who were honored for their impact within their companies and the marketing industry as a whole.

“The success stories of the 2012 Direct Marketing News 40 Under 40 winners are truly inspiring,” said Editor-in-Chief Ginger Conlon. “It’s our honor to showcase the accomplishments of such a talented group of marketers.”

According to Direct Marketing News, “They’ve launched initiatives that have helped to significantly grow their companies. They’ve wowed clients with creative or strategic plans that have made a major impact on those clients’ businesses. And they’ve influenced the industry in numerous ways—from product launches to book releases to education and more.”

“Their work is helping to guide other marketers in mastering such areas as integrating digital and social within their direct marketing initiatives, using Big Data to inform marketing decisions, and building customer loyalty. Their stories are ones of determination, creativity, and adaptability.”

VeraData was founded in 2007 and is based in Fort Myers, Florida. VeraData’s team of data experts are creating new scientific and technological approaches to leverage marketing data that helps non-profit and commercial businesses improve their customer acquisition and retention results.

“I am honored to be recognized by DM News,” said Michael Peterman. “But this is really recognition of the entire VeraData team and the work we are doing to advance our industry while helping our clients achieve greater results leveraging our technology and analytic intelligence .”

Read about their success is the November issue of Direct Marketing News and online. Additionally, view behind-the-scenes photos from the photo shoot on Facebook, and see a gallery of winners on Pinterest.

For more information, contact Ginger Conlon at ginger(dot)conlon(at)dmnews(dot)com. For more on VeraData, go to

About Direct Marketing News: The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website,, a digital edition and app, four e-mail newsletters, and numerous lead generation opportunities. These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating print and online media products that reflect the trends and new technologies in marketing. The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database, and online marketing disciplines.

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