Portland, ME (PRWEB) November 08, 2012
“Lobster was considered typically a luxury food,says Mark Murrell, C.E.O. of GetMaineLobster.com, an online lobster business, specializing in Maine lobster food items and authentic Maine lobster bakes ready to cook at home. “Cost and the Internet make it more accessible today than it was just a few years ago.”
With prices down and demand up, businesses such as Murrell’s have capitalized on the rising lobster consumption trends by transferring the savings they receive to the consumer, offering holiday specials and ready-to-go lobster bakes, complete with online instructions, recipes, and failsafe tips.
As with all other Internet businesses, the ability to share information with customers has proven critical to growing GetMaineLobster.com and its partner business Black Point Seafood. At least 50 percent of their prospective customers have never cooked a lobster and many of them initially are not sure they want to try. In the past, this was often a deal breaker, but today GetMaineLobster.com and other online businesses have options for keeping customers engaged long enough to change their minds.
“We can be creative and offer people who might otherwise be intimidated by buying or cooking lobsters the confidence to try it by offering savings and a little coaching and instructional videos,says Murrell. We hear from customers in every part of the country who aren’t accustomed to cooking seafood that it’s easier than roasting a turkey…and easier on the power bills.”
Perhaps another contributing factor to the swelling lobster market over the past two years is its health benefits.
According to the United States Department of Agriculture’s dietary guidelines, twenty percent of our total protein intake should come from seafood, which translates to 8 to twelve ounces per week. While shrimp and canned tuna have ranked highest in pounds consumed per year in the U.S., lobster is considered one of the tastier seafood options by most palate standards. This, coupled with the ability to get it fresh and its natural attributes (chemical-free and packed with vitamins) makes its desirability even greater for the health conscious and a popular item on trendy diet menus, such as the Paleolithic diet.
“People are becoming more sophisticated about food their tastes, their health, their openness to trying new foods,says Murrell. “With that, we’re already gearing up for the holidays and finding new ways to let prospective customers know we have a broad range of healthy, affordable, and delicious options.”
For more information about the content in this article, GetMaineLobster.com, or Mark Murrell, contact Rose Mulligan, rrmulli(at)yahoo(dot)com, 207-522-4076.