Lanx Named 2012 Ventana Research Mobile Technology Leadership Award Winner

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Medical device leader taps Roambi to transform critical data into interactive and engaging reports - anytime, anywhere

Lanx, Inc., the largest, privately held global-spinal implant company in the U.S., today announced that it has won the 2012 Ventana Research Mobile Technology Leadership Award. Lanx is recognized for its use of Roambi business applications to transform critical data into compelling business insights – anytime, anywhere.

“Our sales teams and distributors define the term ‘mobile workforce,’ so we needed a solution that armed them with critical information, on the go. Roambi’s simple, intuitive and engaging app is completely designed for mobility. For the first time, our team is able to access and present important data in meaningful ways and tell a compelling story with stunning graphics—whether they are in a doctor’s office or a boardroom,” said Taylor Erickson, Lanx Vice President of IT.

Roambi unlocks the power of business data, transforming it into engaging and meaningful graphics and reports that give the Lanx instant insight across operations, inventory, sales, finance and more. With the pulse of the business in the palm of their hand, the sales team is able to meet key objectives and influence better decisions.

“Instead of inaccessible data trapped on servers and in static PDFs, our sales team is now able to answer important questions, the moment they are asked,” said Erickson. “The result is increased sales and satisfied customers. We love hearing that business discussions during lunch are now laced with facts and real-time information gleaned from iPhones.”

“This is the largest industry technology awards to date with over 26 awards honoring individuals and organizations of all industries and sizes from across the world that have distinguished themselves in their approach to using software and technology,” said Mark Smith, CEO and Chief Research Officer, Ventana Research.

This year’s 6th annual Ventana Research Leadership Awards recognize organizations that have advanced business leadership by effectively utilizing processes, information and technology to achieve the best outcomes. Judged by the industry-renowned research team at Ventana Research, the Business Technology Leadership Award in Mobile Technology recognizes a team that has deployed smartphones or tablets along with other business mobility enablement. Submissions are evaluated based on the project’s business impacts on the organization in 2011 and 2012, as well as projected benefits in 2013.

Winners will be honored on November 8th at the Ventana Research Business Technology Summit Gala Dinner and Leadership Awards Ceremony at The Tech Museum in San Jose, Calif.

About Lanx, Inc.
Lanx is one of the largest privately held global spine companies. The Company was founded by a team of
experienced medical device professionals and engineers in 2003 to improve the quality of spine care and
provide surgeons with innovative products. Lanx develops and markets a full line of fusion technologies
with a focus on minimally invasive and biologics products. The Company is headquartered in Broomfield,
CO. More information on Lanx and its spinal surgery products can be found at http://www.lanx.com.

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedInand Google+.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit http://www.ventanaresearch.com.

About MeLLmo
MeLLmo Inc., the inventor of Roambi, is headquartered in San Diego, Calif., with additional offices throughout the United States, EMEA and Asia. Roambi has a worldwide customer base of Global 500 companies and SMBs across a diverse range of industries including telecommunications, biotechnology, pharmaceuticals, consumer technology, packaged goods and others. For more information on MeLLmo or Roambi, visit http://www.roambi.com.

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Wendy Hynes
Roambi
415-505-1544
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