Altair Reveals Power of Data Management for Loyalty Success

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In conjunction with Loyalty 360, Altair Customer Intelligence conducted research into companies with and without loyalty programs and the impact of proper data management and key performance indicators. The findings were published in the white paper “Data Management: The DNA to Loyalty Program Success”

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The research made it abundantly clear that companies who had good data management skills and applied predictive analytics for segmentation outperformed those who didn’t,” said Troy Blackman, VP of Sales and Marketing at Altair Customer Intelligence.

At the 2012 Engagement and Experience Expo in Dallas, TX, Altair Customer Intelligence presented research that was done in conjunction with Loyalty360. The white paper entitled “Data Management: The DNA to Loyalty Program Success” offers marketers an in depth review of data management, its hurdles, and best practices for executing a high performing program using proven techniques for data collection, integration, analysis and predictive analytics for segmentation.

The white paper was based on in-depth surveys with over 100 marketers in North America. The survey looked at companies with and without loyalty programs and found that as companies evolved their data management process to include analytics, reporting and predictive modeling, the more aware they became of short-comings in each area, but at the same time became more profitable with their efforts.

Key Findings

  •     Data Integration is a challenge, but when handled correctly it leads to high performing marketing
  •     Communication frequency plays a key role in making customers more profitable, purchase with higher frequency and/or at higher volume
  •     Segmentation using predictive analytics provided the greatest lift in controlling messaging that elicited the desired response

To learn more download a copy of Altair’s white paper: Data Management: The DNA to Loyalty Program Success

Altair Customer Intelligence
Headquartered in Franklin, Tennessee, Altair Customer Intelligence is an industry leader specializing in data management, analytics and reporting to allow businesses to make informed decisions faster and with greater insight. Our unique data compilation process, cutting-edge reporting solutions and strong analytical aptitude provides business leaders the tools they need to make their companies more profitable. For more than 10 years, Fortune 1000 companies have partnered with Altair to maximize their performance.

Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Katie Tolen
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