Restaurant Guide Backs Homeless Charity with Celebrity Chef Campaign

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Square Meal, the leading restaurant guide, is supporting StreetSmart with a specially created video featuring celerity chefs.

Square Meal, the leading restaurant guide, is supporting homelessness charity StreetSmart in their 2012 campaign, for the fourth year running.

The restaurant guide has collaborated with Spectrecom to create a short film featuring celebrity chefs such as Marcus Wareing, Angela Hartnett, Jeremy Lee and Ashley Palmer-Watts, talking about why they are passionate about Streetsmart. The film, presented by Richard Bacon, illustrates how adding just £1 to your bill can make a huge difference to homelessness charities, and what a small sacrifice it is for diners. Watch the video here: http://www.squaremeal.co.uk/streetsmart

StreetSmart works with over 500 restaurants nationwide by adding £1 to every bill throughout November and December, which is donated to local homelessness charities. In 2011, StreetSmart raised £760,000 and this figure is expected to grow significantly in 2012.

Square Meal has pledged to donate an extra £1 to StreetSmart for every online booking made at a participating restaurant through Squaremeal.co.uk in November & December 2012.

NOTES TO EDITORS
This is the fourth year that Square Meal has supported StreetSmart.

Square Meal 2013, the 24th edition of Square Meal’s annual restaurant and bar guide, will publish in December 2012. It has an ABC-audited circulation of 104,500 and is distributed on a pre-requested basis to business executives with offices in the City and central London. It features more than 2,000 independent restaurant reviews. Copies are available upon request.

The award-winning website http://www.squaremeal.co.uk receives over 30,000 visits a day and features over 4,500 independent restaurant reviews. Square Meal’s magazines, Square Meal Lifestyle and Venues & Events, are published each year in spring, summer and autumn. Copies are available upon request.

StreetSmart raises thousands for homeless charities in UK cities every year during November and December. In the 2011 campaign £760,000. Since StreetSmart was established in 1998, they have raised over £5.5 million for the homeless.
The charity has grown both in terms of money raised and number of restaurants participating, and now over 100 homeless charities benefit from the campaign. For more information visit http://www.streetsmart.org.uk/

Press enquiries, including quotes and images:
Rachel Harty: 020 7840 6269 / rachel(at)squaremeal.co.uk

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rachel harty
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