Programme Announcement SMi's 12th annual Nordic Card Markets conference

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Join SMi for their 12th annual Nordic Card Markets conference on the 21-22 January in Denmark; where you can hear first hand from leading industry experts.

The Nordic region is one of the most dynamic areas for payments systems in Europe, with the highest level of non-cash transactions per inhabitant. Both the Banks and Governments in the Nordic countries have made a concentrated effort to drive the adoption of new electronic payment technologies.

Join SMi for their 12th annual Nordic Card Markets conference on the 21-22 January in Denmark; where you can hear first hand from SpareBank Norway, the European Commission, SEB Sweden plus many more discuss their insightful case studies shaping the Nordic region in 2013 and beyond.

The (R)evolution of Fraud
Led by Paymint
23rd January 2013, Copenhagen, Denmark

NFC & Contactless: What’s in it for me & my Company?
Led by GWR Consult
23rd January 2013, Copenhagen, Denmark

To register for this conference and workshop and save £100 visit
Conference Agenda
Day One - 21st January 2013

8.30 Registration & Coffee

9.00 Chairman's Opening Remarks
Francesco Burelli, Partner, Value Partners

9.10 The new green paper on card, internet and mobile payments
What are the main issues?
How does the commission propose to address them?
What will this mean for competition in the payments markets? Internet and mobile payments
Rita Wezenbeek, Head of Unit, European Commission

9.50 SEPA from a Swedish and an international perspective
SEPA Foundations: self regulation and legislation
The geographical reach of SEPA and the impact of the Payment
Service Directive
SEPA migration in the Nordic region
Remaining challenges and newly emerging policies
Governance and future drivers of innovation
Henrik Bergman, Senior Manager, SEB Merchant Banking

10.30 Morning Coffee

11.00 Future of payments - from pilots to commercial projects
The disruptive forces on the payments market
International and non-bank payment competitors
Is there a role for banks in the future of payments?
Which are the advantages that banks can build on?
Liisa Kanniainen, Vice President, Payment Infrastructure, Nordea

11.40 E-commerce in Europe — new payment solutions and challenges
Trends and progress for e-commerce – Europe’s Digital Agenda
MyBank initiative
Europe wide e-payment service
Overview of pilot projects and the next phase
The evolution of services
Overlay payment services
What it is? Benefits and risks?
Bjorn Flismark, Senior Vice President, SEB Merchant Banking

12.20 Networking Lunch

1.40 Mobile shopping: will the retail and payments industries manage to deliver the promises?
The promise of an extended shopping experience
Using mobile phones and NFC technology
Experiences from the past several years
What is holding the evolution back?
Bent Bentsen, Senior Advisor, Group Payments and Infrastructure, DNB Bank ASA

2.20 Case study — The introduction of contactless payments in the UK
Improving customer experience
Expectations: slow but steady growth leading to increased revenue
Utilising the advantages of contactless near field technology in order to drive sales forward
Providing a new outlet for the company’s marketing strategy: Loyalty space, promotions and vouchering
Jim Bannerman, Head of Restaurant Solutions, McDonald's Restaurants Limited

3.00 Afternoon Tea

3.30 When worlds collide - Payments meets mobile
Payments and mobile
What makes us think that it will be different this time?
What has changed in terms of technology, consumer appetite, market players and business models?
Why 2013 is a pivotal year and expectations for 2020
Mark Austin , Head of Contactless, Visa Europe

4.10 What is the future of payments?
Convergence, competition and collaboration
Developing a comprehensive payment strategy
The changing customer
Technology and card innovation
The convergence of established and new payment platforms
Gerhard Romen, NFC Guru, GWR Consult
Sirpa Nordlund, Executive Director, Mobey Forum

4.50 Chairman's Closing Remarks and Close of Day One

Day Two - 22nd January 2013

8.30 Registration & Coffee

9.00 Chairman's Opening Remarks
Francesco Burelli, Partner, Value Partners

9.10 SpareBank 1 SMN - open loop as a focus area
From a good idea to Nordic ambitions
The importance of distribution
Expanding in the Nordics
Product development in a fast moving marked
Nils Petter Johnsen, Business Developer, SpareBank 1 SMN

9.50 Session reserved for sponsor
Strengthening and broadening card programmes in the region - contactless and mobile solutions

10.30 Morning Coffee

11.00 Banks & new opportunities in mobile payments
Future payments
The concept and value propositions of mobile wallet
Control points and opportunities
The crucial element: point-of-sale
Fragmentation or convergence of mobile payments
Sirpa Nordlund, Executive Director, Mobey Forum

11.40 Trends in the Nordic card acquiring market
The Nordic card acquiring market
Contactless in Nordea
Trends in the roles of PSPs
New players in the market
John Moller, First Vice President, Cards, Nordea Bank Danmark A/S

12.20 Networking Lunch

1.40 Creating a Debit Card Payment Habit
How do consumers overcome reliance on cash and adopt a card payment habit – in a LVP environment and elsewhere
How can banks accelerate this adoption process
What are the universal truths the financial institutions should be mindful of as they try to encourage card usage
What are some of the most successful campaigns that have been undertaken to advocate a debit payment for point of sale transactions and why
Tuuli Perkio, Business Leader, MasterCard Worldwide

2.10 The vision of De Nederlandsche Bank on SEPA for Cards
The European Cards Market
SEPA-monitor of the Dutch market
The functioning of iDEAL
Developments with respect to E- and M-Payments
Policy issues
Michiel Van Doeveren, Senior Policy Advisor, De Nederlandsche Bank N V

2.50 Afternoon Tea

3.20 Global payment patterns in times of uncertainty
Nordic countries - an advanced region in the payments market
Important regional variations regarding payments today, with some markets more reliant on cards and other modern payment types than others
Which regions, emerging from a low base, are currently seeing the fastest growth in non-cash payments?
Variations in Europe: how do Nordic, Mediterranean and Eastern European markets behave in a time of economic
Pasi Hannonen, Senior Research Analyst, Euromonitor International

4.00 Chairman's Closing Remarks and Close of Day Two

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To further enhance the SMi experience; we have launched our very own SMi Event Communities. These will be exclusive, private and secure communities in which our clients will learn, share, engage and network. The SMi Event Communities will build and expand your experience beyond the conference, workshop or Masterclass you attend. Not just another "social network”, SMi’s Event Communities have been specifically designed around the needs of our delegates, speakers and sponsors, allowing all of our clients to foster longer term relationships with all of the other attendees beyond the two day event for year round engagement.

To take part all you need to do is register for this event
SMi Group Communities - Learn Engage Share Network

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Sonal Patel
SMi Group Ltd
0207 827 6106
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