SEO Positive Responds to Figures Showing Google’s Grip Slipping

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The search engine’s dominance has fallen for the first time in five years.

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Such reports show a change in habit from users and are clearly something that we need to stay on top of as a company.

Google’s UK search market has fallen below 90% for the first time in five years. Recent reports show a small fall of 1.41 %, a figure that hasn’t dropped since 2008.

Google dipped to 89.33% in October whilst Microsoft’s Bing, Ask and Yahoo! upped their shares. Bing saw an increase of 0.72%, Ask by 0.13% and Yahoo by 0.5%.

‘Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market. There are 18 times more searches conducted on Google Sites than on all other search engines combined,’ Experian Hitwise, the search engine analysts commented.

Ben Austin, Managing Director of SEO Positive, one of the UK’s leading search engine optimisation companies commented on the drop in figures, ‘As SEO specialists we understand that the search engine market is prominently dominated by Google and so make a conscious effort to gear our optimisation towards that search engine. Such reports show a change in habit from users and are clearly something that we need to stay on top of as a company. Rivals such as Yahoo! and Bing are still obviously catered for when we optimise a site and it seems, in the future, will require even more attention.’

However, it should be remembered that although Google has incurred a loss, it is still only a very small margin and could easily regain and improve in further studies.

SEO Positive is closely monitoring the movement in all search engine companies and will react to future developments that occur.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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