Truaxis Partners with Transaction Wireless and Buca di Beppo to Power a New Breed of Digital Offers

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Deal will Help Transaction Wireless Clients like Buca di Beppo and Others Enhance Customer Loyalty and Acquisition with the Use of Personalized, Digital Solutions

Personalized, card-linked offers have been shown to lift customer satisfaction, spending and loyalty, all while improving the ROI for retailers.

Truaxis, a MasterCard company, announced today that they are partnering with Transaction Wireless, the global leading provider of digital gift card solutions. Through this alliance Transaction Wireless’ regional, national and global retail clients will be able to reach millions of cardholders with personalized, card-linked rewards and offers, allowing them to acquire more customers, build loyalty, and grow their bottom line.

One of the pilot participants will be the Italian restaurant chain, Buca di Beppo, which will use Truaxis’ sophisticated analytics to segment and deliver relevant digital rewards directly within partnered online banking environments. By analyzing anonymous user transaction data, Truaxis is able to provide Buca di Beppo a holistic view of their current customer base, while providing access to potential new customers.

“Personalized, card-linked offers have been shown to lift customer satisfaction, spending and loyalty, all while improving the ROI for retailers,” said Jen Millard, Chief Revenue Officer at Truaxis. “The StatementRewards platform allows retailers to easily segment consumers based on multiple variables and ensure that their offers are shown to the right customers, at the right time, in the right place.”

“Partnering with Truaxis allows us to provide our retail clients with a simple yet sophisticated way to manage their digital offer initiatives,” said Thomas Niedbalski, Senior Vice President of Business Development, Transaction Wireless. “It’s another way that Transaction Wireless can be at the forefront of providing innovative and secure digital gift card solutions that drive customer sales and loyalty. Additionally, the pay-at-purchase model allows our retail clients to increase their ROI while lowering customer acquisition costs. ”

This alliance adds to Truaxis’ robust offer portfolio of over 70,000 offers from nearly 40,000 local, regional and national merchants already using the StatementRewards platform to reach millions of end-users. StatementRewards also boasts the largest variety of offer types in the card-linked space.

About Truaxis
Truaxis, a MasterCard company, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.

Truaxis is also the creator of, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.

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About Transaction Wireless
Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 100 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Domino’s Pizza, Groupon,, Red Robin, Sport Chalet, and more. For more information, visit: or follow us on Twitter, Facebook or LinkedIn.

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