FUNCTION: 2013 Architect Advisory Board Offers Strategic Insight to Building Product Manufacturers

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Leading Architects from Across the United States Address Real-World Concerns of Building Product Manufacturers


Function:, a marketing, advertising and public relations agency that specializes in connecting building product manufacturers to architects, builders and contractors, announces its 2013 Architect Advisory Board. This year’s board, comprised of well-respected and knowledgeable architects from across the U.S., will address the real-world concerns of building product manufacturers (BPMs) as they develop products, tools and communications initiatives.

Building on the success of years past, the 2013 Architect Advisory Board will continue to provide Function:’s clients with insight into industry trends and offer them with guidance during product launches and strategic campaigns. Understanding the professional knowledge, opinions and expertise of the audience segments is key to BPMs, and the Advisory Board is a unique resource that allows Function: to deliver clients critical information and advice directly from their target audience. Board members serve a one-year tenure and will work closely with Function: to provide subject matter expertise and guidance on how BPMs can best meet the needs of their customers.

Function:’s 2013 Architect Advisory Board includes:

  •     Marshall Wilson, LEED, NCARB, Assistant Director of Campus Projects for Project Management at University of Maryland
  •     Tim Sliger, AIA, LEED AP, Architect at Design Cooperative
  •     Larry Paschall, AIA, Project Architect + Vice President at HPD Architecture, LLC
  •     Shawn Alshut, AIA, ASID, LEED AP, Founding Principal at studio A2, LLC
  •     Edward Alshut, AIA, NCARB, Founding Principal at studio A2, LLC

About the Board members:

Marshall Wilson, LEED, Assistant Director of Campus Projects for Project Management at University of Maryland:
Marshall Wilson is a registered architect and LEED accredited professional with five LEED certified projects. He has served on the board of directors and as Vice President of BRPH Companies, and as owner and president of Wilson and Associates Architects. In addition, Mr. Wilson has worked with the University of Maryland as the Assistant Director of Campus Projects for Project Management leading a team that manages architects, engineers, contractors and internal campus construction support teams.

Mr. Wilson has designed buildings in all 50 US states and five foreign countries, and has also completed over nine million square feet of interior design and space planning projects. His design experiences include buildings for education, hospitality, research laboratories, institutional, industrial, commercial, office and multi-family. His work has won awards for lighting, urban design, planning and architectural design. Mr. Wilson maintains active memberships in the National Council of Architectural Registration Boards, Project Management Institute and the Society for College and University Planning.

Tim Sliger, AIA, LEED AP, Architect at Design Cooperative:
Tim Sliger is a licensed Architect and a LEED Accredited Professional. He has 12 plus years of professional experience in commercial architectural interiors and base building design delivery and project management.

After graduating Auburn University he began his career in New York City working with firms such as Gwathmey Siegel and GKV Architects. He later relocated to Atlanta and joined ASD, Inc. In 2010, Mr. Sliger started Design Cooperative, LLC in July 2010 with a vision to create a professional design service network comprised of sole practitioners and freelancers providing opportunities for partnering in larger and more sophisticated projects, usually only available to design firms. As an extension of Design Cooperative, he opened Dshop, a professional design café, in June 2011. The collaborative, co-sharing design office, available by hourly reservations to members and general public, includes a select material library, Wi-Fi, LCD monitors and large format color printing. Dshop Café also affords the opportunity to provide retail, hourly, design consultations serving the larger community in need of professional design services without the intimidating contractual relationships.

As well as being invited as a guest lecturer at Auburn University, studio juror at Georgia Tech’s School of Architecture, and presenter at the 2009 Florida AIA convention, Mr. Sliger is actively involved in the research and implementation of BIM technologies and consulting services within the architectural, construction and real estate communities.

Larry Paschall, AIA, Project Architect + Vice President at HPD Architecture, LLC:
Larry Paschall, AIA, is a Project Architect and Vice President at HPD Architecture LLC and is responsible for day-to-day operations of the firm. In addition to his design and business management activities, he is co-host and author of the audio podcast The Architecture Happy Hour, an informal discussion about architecture for design professionals, clients, and architecture students available on iTunes.

Along with partners Laura Davis, AIA, IFDA and Holly Hall, AIA, CAPS, Mr. Paschall is a host and organizer for The Architecture Happy Hour monthly networking event, bringing together architects, interior designers, and various industry members interested in reaching out to the design community. He also serves as the Vice Chair for the Board of Directors for the North Texas GLBT Chamber of Commerce as well as membership committee chair.

A respected speaker, Mr. Paschall has shared his firm’s experience and respective industry acumen at conferences in Texas, Virginia, Minnesota and Georgia. Mr. Paschall recently presented a case study of HPD Architecture in Lexington, Kentucky.

Shawn Alshut, AIA, ASID, LEED AP, Founding Principal at studio A2, LLC:
Shawn C. Alshut is the founding Principal of studio A2, LLC. She has more than 20 years of experience as an award-winning Architect and Interior Designer. As both designer and manager, she has led corporate office, institutional, government, commercial and residential interior architecture/ design projects through all phases of design and construction. She practiced in Houston at CRSS and in Boston at Perry, Dean, Rogers and Partners and Tsoi/Kobus and Associates before moving to Atlanta in 1995 where she became an Associate Principal at tvsdesign, an internationally recognized architecture and interior design firm.

Ms. Alshut’s dual background as Architect and Interior Designer supports her belief that the exterior and interior of a building need to be conceived and designed as one holistic experience. As a LEED Accredited Professional, she has worked with numerous clients on corporate office, residential, and government buildings to achieve LEED Certifications. Ms. Alshut is the current President of the Georgia Chapter of the American Society of Interior Designers. She is also a founder of the ASID Georgia Silver Lining Group, providing support to design industry professionals “between engagements”.

Edward Alshut, AIA, NCARB, Founding Principal at studio A2, LLC:
An accomplished architected with over 20 years of experience, Edward J. Alshut is a founding Principal of studio A2, LLC. He was inspired to pursue a design career while working at the Massachusetts Institute of Technology Museum as curator of their significant collection of architectural drawings. After graduation from The University of Texas at Austin he spent the summer working with Herb Newman in New Haven, Connecticut and later accepted a position at Skidmore, Owings & Merrill in Houston, Texas.

When the firm closed its Houston office, he returned to Boston where he worked with some of the city’s most notable firms on commercial, academic and medical projects including a research building for the Dana Farber Cancer Institute. Mr. Alshut later moved to Atlanta and began working with Thompson, Ventulett, Stainback & Associates (tvsdesign). During this time, Mr. Alshut worked on an administration building for Kennesaw State University, a corporate campus for Merrill Lynch and numerous office and convention buildings. In pursuit of residential design experience, in 2003 he joined Harrison Design Associates, where he worked as a project architect designing single-family homes and town homes as well as developing the firm’s commercial portfolio.


About Function:
Function: is a marketing, advertising and public relations agency that specializes in connecting building product manufacturers to the architecture, engineering and construction industry (AEC). Based in Atlanta, Function: provides clients throughout North America with a complete range of strategic online, traditional and creative communications solutions. Immersed in the building and construction industry since 1998, Function: is comprised of a senior level staff, including experts in advertising and media, strategy, public relations and social media, creative design development and production, research and more. On the pulse of the latest trends impacting building products, Function: serves as a partner and a resource for expert communications strategy and execution. For more information, please visit

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