How Technology is Evolving the Role of Franchise Field Consultant

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Franchise Operations Performance Summit (OPS), the only franchise executive conference dedicated to operations performance excellence, examines how technology vendors like Promoboxx and Tortal are improving the effectiveness of the franchise field consultant. Franchise OPS will be held December 4-5 in Atlanta, Georgia.

photo of Evan Hackel, founder of Ingage Consulting, is one of the features speakers at Franchise OPS, ), the only franchise executive conference dedicated to operations performance excellence

Evan Hackel

The franchise field consultant is on one hand, the eyes and ears of the franchisor. On the other hand, he or she is the go-to person for the franchisee.

The advances in technology in recent years have helped franchisors dramatically improve marketing and customer service efforts as it relates to its franchisees. Franchisors have been slower to embrace technology to improve operations, particularly as it pertains to the critical role of franchise field consultant. That’s something a panel of franchise experts will be examining in more detail on December 4-5 at the Franchise Operations Performance Summit (OPS), the only franchise executive conference dedicated to operations performance excellence.

“The franchise field consultant is on one hand, the eyes and ears of the franchisor. On the other hand, he or she is the go-to person for the franchisee,” said Evan Hackel, founder of Ingage Consulting and one of the featured speakers of Franchise OPS, which is being held at the W in Atlanta, Georgia. “The workshops at OPS will introduce new technologies that can help field consultants better serve both parties and enhance their value to the entire organization.”

Franchise OPS’s two newest sponsors—Promoboxx and Tortal—both offer technologies that enable field consultants to better serve franchisees and franchisors.

Promoboxx offers tools to enable franchise field consultants to follow the franchisee social media activity. Promoboxx CEO Ben Carcio will speak at one of the Franchise OPS workshops.

The other new sponsor, Tortal, A Driven Brands company based in Charlotte, North Carolina, is a leading online training solutions provider that works with organizations to deliver efficient and effective online training, reducing overall training costs and providing cost effective online alternatives for organizations that are faced with regulatory compliance training.

“One of the challenges with in developing superior franchise field consultants is getting them the training they need on a consistent basis and keeping them up-to-speed with new compliance rules,” said Cordall Riley, of Tortal. “With our online training solutions, franchisors can affordably provide needed training online supplementing the transportation expenses involved with sending field consultants to onsite trainings. Field consultants can also use online training to effectively manage their territories, by monitoring the amount of training taken.”

In addition to Carcio, Riley and Hackel, Franchise OPS will also feature several renowned franchise experts on its roster of speakers, including: Bob Gappa, founder of Management 2000; Deb Binder of Ingage Consulting; Rupert M. Barkoff of Kilpatrick Townsend; Keith Gerson of FranConnect; Eric Stites of Franchise Business Review; Stacey Ruth of Actio Marketing; and Barth Getto of BizUnite; Matt Talbot of GoSpotCheck; and Mindy Golde of Listen360.

Topics to be covered at Franchise OPS include:

  •     Technology for Field Consultants
  •     Benchmarking
  •     The Field Consultant of the Future
  •     Better Onboarding
  •     FDD Item 19 - How to Do It Right

In addition to the educational benefits, roundtable discussions and networking opportunities with C-level franchise executives, the Franchise OPS offers the added bonus of being approved for 300 CFE credits by the International Franchise Association.

The cost to attend Franchise OPS is $699. Complete registration and other conference information is available at

Franchise OPS is sponsored by FranConnect, Franchise Business Review, Kilpatrick Townsend; Actio Marketing, BizUnite, Ingage Consulting, Listen360, Management 2000, GoSpotCheck, Promoboxx and Tortal.

About Ingage Consulting
Ingage Consulting is a management consulting firm that works with franchisors and franchisees to improve the franchise organization's culture which in turn increases sales and satisfaction; improves growth and retention and boosts loyalty and profits.

Ingage Consulting provides solutions that drive the cooperation, commitment, passion and loyalty of both franchisors and franchisees. The company helps solve the problems of franchise organizations by offering services that range from partnership creation and vibrant intranet community creation to trust building, improved communication and strategic planning. After a thorough assessment, Ingage Consulting devises solutions to a franchise organization's challenges. These solutions may include the development of methods that maximize collaboration among franchisees/licensees or the development of a clear strategy and execution plan for change which is customized to meet organizational objectives.

Evan Hackel, Ingage founder and management expert has more than two decades of experience in best practices, turnaround strategies and team dynamics. He is often engaged to analyze franchise businesses, provide recommendations and facilitate strategic planning. He is a member of the International Franchise Association and New England Franchise Association.

Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA. For more information, contact (781) 569-5900 or visit the website

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Deb Binder
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