SPARCIN Helps Companies Improve Their Employer Brand Through Engaging Interviews

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SPARCIN delivers an interview management system that creates dynamic and engaging interviews to provide both candidates and interviewers a positive experience.

SPARCIN: Interview Management Software

SPARCIN: Interview Management Software

SPARCIN supports an organization’s most efficient interviewing process, which in many cases varies across jobs, candidates, and dates. Technology should improve on and optimize business processes, not force users to conform.

SPARC, a software development company specializing in human resources 2.0 products, provides the interview management tools needed to deliver engaging interviews and improve a company's employer brand. SPARCIN, an interview management system, brings dynamic interviews and instant feedback collection to the hiring process, allowing the interviewer to focus on the candidate and create a more positive interviewing experience.

Human resources leaders are keenly aware of how the hiring process can affect their employer brand as studies continue to reveal the impacts of applicant experiences. One-in-seven job seekers reported having a worse opinion of the employer after they were contacted for an interview. Their negative opinions quickly go viral, and 78 percent said they would talk about a bad experience they had with a potential employer with friends, family and social networks. According to a recent CareerBuilder Survey on Job Search Experience, 17 percent said they would post a negative comment about their experience. Companies are beginning to notice these trends and are quickly creating strategies in conjunction with their human resources department to bolster positive employer brand.

“Not getting a job can sting, but feeling like you were blown off by the interviewer makes it even worse. Part of our employer brand strategy emphasizes making interviews an engaging experience for our team members and the candidates. Using a tool like SPARCIN has allowed us to ask each candidate the right questions, stay engaged during the interview and understand how the candidate felt about the interview. We’ve even had rejected candidates refer SPARC to their friends because it was still viewed as a positive experience,” said John Smith, SPARC’s Chief Evangelist.

SPARCIN’s ability to provide the best questions to the interviewer, selected from both a crowd-sourced pool and private list, means each interview accurately reflects the individual position and the company. Interview questions can be domain-based, but also culture and brand-related, giving interviewers the ability to truly engage rather than read from a script or approach an interview unprepared. This flexibility, combined with SPARCIN’s ability to add and remove questions from an interview in real-time, is the key to delivering engaging and better interviews.

“SPARCIN supports an organization’s most efficient interviewing process, which in many cases varies across jobs, candidates, and dates. Technology should improve on and optimize business processes, not force users to conform,” said Jake Benardot, SPARCIN Co-Founder & Product Owner.

Using SPARCIN not only help you do a better job hiring the best people for you company, its now helping you build a better employer brand.

Visit learn more or start a free 60-day trial.

SPARCIN is an interview management system that delivers interviewers the tools to get the right people in their organization. SPARCIN combines a crowdsourced question pool, intelligent interview builder, and automated feedback tools to revolutionize the interview experience.

SPARC is a software development company creating engaging, forward-thinking technology while putting customers, employees, partners, and the community first. With offices in Charleston, South Carolina and Washington, D.C., SPARC provides software development services for the government and commercial sectors, and develops commercial software products for the executive leadership, human resources, green energy, analytics, and mobile markets. Come by for a tour and see SPARC’s award-winning culture for yourself, or learn more at

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Chad Norman
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