Results For Gravis Marketing Polls 2012- Swing State Presidential Polling

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The 2012 presidential election results demonstrated the accuracy of the surveys conducted by Gravis Marketing during this election cycle. All eight of the final presidential election surveys conducted by Gravis Marketing were within four percentage points of the current results and six of the eight surveys were within 2 percentage points of the results.

Gravis Marketing, Inc.

Non-Partisan Market Research and Polling.

The 2012 presidential election results demonstrated the accuracy of the surveys conducted by Gravis Marketing during this election cycle.

All eight of the final presidential election surveys conducted by Gravis Marketing were within four percentage points of the current results and six of the eight surveys were within 2 percentage points of the results.

In Iowa, Colorado, Ohio, and Florida, the final Gravis Marketing survey result was within one percentage point of the vote tally. The final Gravis Marketing national survey results were within two percentage points of the final vote tally.

Below are the results from the final Gravis Marketing surveys compared with the national and state election results as currently being reported.

National: Gravis Marketing showed a tie, Obama currently leads by 2
Iowa: Gravis Marketing showed a 5 point Obama lead, Obama currently leads by 6
Pennsylvania: Gravis Marketing showed a 3 point Obama lead, Obama currently leads by 5
New Hampshire: Gravis Marketing showed a 1 point Obama lead, Obama currently leads by 5
Colorado: Gravis Marketing showed a 3 point Obama lead, Obama currently leads by 4
Virginia: Gravis Marketing showed a tie, Obama currently leads by 3
Ohio: Gravis Marketing showed a 1 point Obama lead, Obama currently leads by 2
Florida: Gravis Marketing showed a tie, Obama currently leads by 1
North Carolina: Gravis Marketing showed a 4 point Romney lead, Romney currently leads by 2

Gravis Marketing has conducted automated public opinion surveys measuring the state of the presidential race since August 2012. All surveys were conducted across a demographically balanced sample of likely voters nationwide and in key battleground states.

Gravis Marketing, Inc. is a non-partisan market research and consulting company. For a list of gravis marketing’s services visit http://www.gravismarketing.com, for past polls http://www.gravispolls.com, questions or comments contact Doug Kaplan, 407-242-1870 or email: doug(at)gravismarketing(dot)com

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Doug Kaplan

Douglas J. Kaplan
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