Poll: Half of Recruiters Spend Less Than an Hour Per Week on Social Media

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According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, half of recruiters indicated that they spend less than an hour per week on social media.

Top Echelon Communications Coordinator Matt Deutsch

According to Top Echelon Communications Coordinator Matt Deutsch, recruiters use social media to source, but not necessarily to recruit.

Once a recruiter has identified viable candidates, they use other tools, their skills, and years of experience to successfully fill their client’s open position.

However, how much time are recruiters spending on social media? Once upon a time, recruiters didn’t rely on social media at all. They just had a telephone and a rolodex with which to work, and that was all they needed to be successful.

How much has social media changed the way recruiters do what they do?

According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, half of Network recruiters participating in the poll indicated that they spend less than an hour per week on social media.

As part of that poll, Top Echelon Network asked the following question: “How much time per week do you spend on social media on your recruiting desk?”

Over 20% of respondents (21.5%) indicated that they spend “no time” on social media during the week, while 29.2% of poll participants selected “less than an hour” as their answer.

In addition, 13.8% of recruiters chose “between three and five hours” per week, and 3.1% indicated that they spend between “five and seven hours.” How many recruiters are spending “more than seven hours per week” on social media? Nearly 8% of respondents (7.7%).

According to Top Echelon Communications Coordinator Matt Deutsch, recruiters don’t spend as much time on social media as one might expect.

“These numbers prove that recruiters do what they do best—recruit—largely without the aid of social media,” said Deutsch. “Sure, they use LinkedIn, and to a lesser degree, Twitter and Facebook. However, as this poll illustrates, there’s still a limit to how much they use these sites.

“Social media might help recruiters to source, but recruiters often have to rely upon other means to recruit candidates. Once a recruiter has identified viable candidates, they use other tools, their skills, and years of experience to successfully fill their client’s open position.”

Top Echelon Network was founded in 1988 in Canton, Ohio.

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