GreenButton™ CEO to Present at SC 12 With Pixar, Microsoft, and Creative Coast Limited

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Scott Houston, chief executive officer for GreenButton will be co-presenting “Is the Cloud a Game Changer for the Film Industry,” at SC12.

GreenButton™ is an award winning global software company that specializes in high performance cloud computing.

Scott Houston, chief executive officer for GreenButton will be co-presenting “Is the Cloud a Game Changer for the Film Industry,” at SC12. His fellow panel members include Chris Ford, business director for RenderMan at Pixar; Dave Nettleton Group Program Manager for Windows Azure at Microsoft; and Brendon King, director of Creative Coastal Limited, and executive producer of “Eternity” an official selection for the 2012 Saint Tropez Antipodes Film Festival.

Pixar and GreenButton have recently launched a Cloud-based rendering service aimed at the film Industry. The service is based on the Windows Azure platform and enables studios to use the cloud to render large scale motion picture productions. This a game changer for the media industry, as it enables smaller studios to compete with major production companies without the need to invest capital in expensive infrastructure and technical support. The panel discusses the particular technical challenges to support this business model and how long before a visual effects Oscar will be won by a company that has no major technical infrastructure and with artists spread across the globe.

GreenButton will be exhibiting at Booth #4055 on November 12 thru November 15.
To schedule appointments please email sales@greenbutton.com.

SC12, sponsored by the ACM (Association for Computing Machinery) and the IEEE Computer Society, offers a complete technical education program and exhibition to showcase the many ways high performance computing, networking, storage and analysis lead to advances in scientific discovery, research, education and commerce. This premier international conference includes a globally attended technical program, workshops, tutorials, a world class exhibit area, demonstrations and opportunities for hands-on learning.

WHEN:     Friday, November 16, 2012 at 10:30 a.m. to 12:00 p.m (Mountain Time)

WHERE:    Salt Palace Convention Center
        100 S. West Temple
                Salt Lake City, UT

PRESS
CONTACTS: Alicia Nieva-Woodgate, Trier and Company, alicia (at) triercompany (dot) com,
Phone: +1 415.515.0866

About GreenButton™ Limited
GreenButton™ is an award winning global software company that specializes in high performance cloud computing. The company provides a cloud platform for development and delivery of software and services that enable independent software vendors (ISVs) to move to the cloud and for their users to access cloud resources. GreenButton is Microsoft Corp’s 2011 Windows Azure ISV Partner of the Year and the company has offices in New Zealand, Palo Alto and Seattle.

Cloud computing is a growing phenomenon, projected by industry analysts to exceed US$160billion, but end users and vendors are struggling with engagement models and portal interfaces. GreenButton has developed an intelligent interface (an API) called the “GreenButton” which enables the user to access this capacity whenever it is required, directly from their desktop application.

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GreenButton is a service mark and trademark of GreenButton Limited. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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Alicia Nieva-Woodgate
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