Dr. Oz, Fox News and Elite Serum: The Great Peptide Debate Continues

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SkinPro's Elite Serum Peptide-Infused Formula is the subject of increasing controversy.

Elite Serum delivers a powerful dose of Peptides.

“The first thing that women complain about with their skin after the age of 35 is textural changes and fine lines."
-Dr. Kaufman, Dermatologist

Elite Serum, which has been banned in China for being 'too strong', is now the subject of yet another controversy. This time it surrounds its use of patented anti-aging peptides. In SkinPro's corner there is Dr. Oz, a staunch proponent of the use of peptides, especially Lipotec's Argireline, the main ingredient in Elite Serum.

To fully grasp the nature of this controversy, it is vital that one understands what causes the symptoms of age. As the aging process begins, particularly after the age of 35, the body produces less collagen and elastin, causing the skin to appear loose and saggy. The skin becomes more thin and fragile, easily exposing the fine lines that have started to appear around the eyes, mouth and forehead area.

Consumers turn to anti-aging and wrinkle treatments in an attempt turn back the clock and stop the hands of aging. Anti-aging products can be found everywhere. They dominate infomercials, the pages of magazines and sit on every shelf of most national chain stores and drug stores. The question is do anti-aging products really work?

Fox News recently reported on “The Truth About Anti-Aging Products,” citing that the verdict is still out on whether or not these products work, further claiming that there is not sufficient enough evidence to prove that the ingredients found in anti-aging products work to reverse the signs of aging. Fox News went on to say that experts have claimed that in order for a product to be effective, a consumer has to find the right product with the right ingredients that work for you. It’s important to understand that principal doesn’t apply to just anti-aging products. This is a key component of every aspect of a consumer’s life and it’s a prime example as to why there are various options for every product they come in contact with. Whether it is a medication, a cosmetic, a shampoo, etc, there are choices so that the consumer can choose the best product with the right ingredients to meet his or her specific needs.

Consumers must believe there is some potential for an improved appearance because the skin care industry is a multi-billion dollar a year global industry. Is it possible that consumers spend billions of dollars a year on products that do not work?

Dr. Oz seems to believe their is truth behind anti-aging products. A man that is no stranger to the skin care world, Dr. Oz has believed in and praised the use of Peptides in wrinkle creams in various episodes on anti-aging. In a February 2012 episode, Dr. Oz recommended that viewers should find a treatment containing the anti-aging peptide Argireline. Dr. Oz is again recommended and encouraging peptides, as demonstrated in his November 6th 2012 episode “Your After 35 Survival Kit.” Dr. Oz and Dr. Kaufman stand by Peptides and the use of anti-aging creams, saying that Fox News is just plain wrong.

“The first thing that women complain about with their skin after the age of 35 is textural changes and fine lines,” according to Dermatologist Dr. Joely Kaufman. She says as we age, our collagen production decreases, which leads to these kinds of skin concerns. Her secret botox alternative is in the form of two ingredients that work together to improve the appearance of your skin. The first is an ingredient that will cover your wrinkles immediately, creating a noticeable difference in 15 minutes, but it will only last for about 2 hours, so you need another ingredient and that is where Peptides come in. Peptides are great at penetrating the skin and work to build new collagen for a more long term effect. Dr. Kaufman says there are many creams on the market that include both ingredients, providing amazing benefits for your skin. They can be found at drugstores or department stores and range in price from $20 – $150. The Peptides deliver a therapeutic solution, reducing the appearance of wrinkle depth and fine lines over an extended period of use.

A company that has pioneered the use of peptides in their formula for almost 4 years is Elite Serum. Formulated and manufactured by South Florida cosmeceutical company SkinPro, Elite Serum is a topical anti-aging serum whose formula contains 6 anti aging Peptides. Argireline, Haloxyl, Eyeliss, Snap-8, Syn-Coll, Matrixyl3000, combined with Hyaluronic acid and red and green seaweed extract create a powerful pharmaceutical grade serum that works to combat fine lines and wrinkles, dark under eye circles and under eye puffiness.

Elite Serum consumers certainly aren’t questioning whether or not Peptides work. The proof is in their results. With a Facebook fan base of over 42,000, feedback is almost always positive. Actual consumer results and testimonials can be viewed on their YouTube page.

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Natalie Faust

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