Technology Provider BestIT Launches Brand Refresh, Boasts New Website

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Technology geek serves as the new iconic character for BestIT. Featured on the http://www.bestit.com website, Seth showcases through a series of videos, what happens when technology goes wrong.

BestIT -- Reinstating the Dialog Between Business and Technology

BestIT -- Reinstating the Dialog Between Business and Technology

The primary goal for BestIT is to eliminate the liability associated with technology services and systems, and Seth connects emotionally with frustrated business owners.

BestIT, a Phoenix-based technology solutions provider, unveiled its new website today, http://www.bestit.com, while also introducing a quirky new character to serve as the company’s anti-mascot. “Seth the IT Guy” humorously dramatizes common IT problems faced by many organizations.

The company – which translates business objectives into simple technology solutions – aappeals to CEOs who have experienced the burdens of dysfunctional technology. Out-of-shape, fun-loving, stereotypical slacker, Seth, represents IT when systems are compromised, security is breached or technology is hindering growth and productivity.

BestIT CEO Harry Curtin explains “Seth puts an intriguing spin on a serious issue: what to do when technology morphs from a valuable asset into frustration. At BestIT, we develop solutions for organizations to harness technology as a driver for successful operations management.”

The rebranding efforts also communicate four basic pillars of service: Freedom of Technology, Freedom of Software, Freedom of Hardware and Freedom of Risk. Each pillar provides a menu of opportunities to transform technology from a support mechanism to a tool used for growth and market differentiation.

Through its many service offerings, the company takes a field-tested approach in tailoring solutions to the unique needs of its clients. This strategic approach allows organizations to stay innovative by strengthening core competencies, yielding increased profit margins.

BestIT clients can opt for end-to-end solutions that deliver complete freedom from their IT burdens or, a variety of individualized services like strategy mapping, management consulting or security assessments. The primary goal for BestIT is to eliminate the liability associated with technology services and systems, and Seth connects emotionally with frustrated business owners.

“I want to free our clients from the Seths of the world and give them the tools to make their technology work proactively to meet and exceed business expectations. When we help our clients leverage these systems to meet market demands and customer needs, we succeed,” Curtin added.

Visit http://www.bestit.com to experience the new website and learn about BestIT’s innovative approaches for enhancing business growth through technological differentiation.

About BestIT
BestIT is a technology solutions integrator that delivers high-value, client-focused solutions to enterprises at competitive prices. BestIT works with clients to create a roadmap designed to reinstate the collaborative dialog between business and technology.

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