Alltel's Chad is Pitted Against Verizon to Sell Santa a Phone

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Campbell Ewald’s Humorous Holiday Work for Alltel helps Sell Santa a Phone.

Santa needs a new cell phone this Christmas, so he’s interviewing providers for the best service plan and Alltel is ready to answer the call with a better offer than Verizon. Created by Campbell Ewald, this new, humorous “Season of Savings” holiday work features Chad the Alltel Guy pitching the Alltel Wireless service plan against Verizon in a meeting with Santa. (Click here to see the new work)

“As consumers begin their holiday shopping, they’re looking for dependable products and services that offer a great value,” said Lesa Handly, Chief Marketing Officer of Alltel. “The new work is a fun, attention-grabbing way to tell consumers that with Alltel they can get everything they need for the holidays and save hundreds of dollars each year.”

Mark Simon, chief creative officer at Campbell Ewald, said, “Santa needs to stay connected, especially at the holidays, so we considered how Santa might go about choosing a cell provider and came up with ‘The Interview’. Just like everyone else, Santa is looking for the best product at the lowest price, and he finds it with Alltel.”

Alltel backs up their best value plans with new money-saving offers called “Bluepons” ¬- special featured items and discounts on products and services throughout the holiday season. Bluepons will change weekly from November 9 through December 25, 2012.

The new campaign begins airing November 9, and features TV, radio and online banners and will run in the Savannah, Ga.; Greenville-Spartanburg, S.C.; Lima, Ohio; Paducah, Ky.; Augusta, Ga.; Toledo, Ohio; and Columbia, S.C. markets.

About Alltel Wireless
Allied Wireless Communications Corporation (AWCC), doing business as Alltel Wireless, is a wireless telecommunications provider serving customers in six states. Headquartered in Little Rock, AR., AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit http://alltelwireless.com or http://awcc.com.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies, CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy. Please visit us on http://www.c-e.com, Facebook and Twitter.

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For More Information Contact:
Pat Baskin
Campbell Ewald
Pat.Baskin (at) C-E (dot) com
586.558.7200

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Pat Baskin
Campbell Ewald Company
(586) 558-7200
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