EMTEC to Unveil New Brand Identity at 2013 International Consumer Electronics Show

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Enhancements to brand identity will reflect EMTEC's innovation in product design, high quality standards and dedication to consumer satisfaction.

Our ultimate goal is to make technology less daunting and provide reliable solutions that are affordable and in line with our new corporate signature 'L'Emotion Technologique.'

EMTEC, a leading consumer electronics manufacturer, will participate in the 2013 International Consumer Electronics Show (CES) in Las Vegas in January.

EMTEC will take advantage of the popular trade show platform to launch its new brand identity. The change includes a new visual identity that will alter the perception of the brand and solidify EMTEC’s leadership position by promoting its high-quality products.

The first stage of the brand relaunch will be revealed at CES and will introduce an original packaging design. The distinctive new packaging is a key step to enhancing the brand’s identity and will elevate the perception of EMTEC as a dynamic company, solidifying its long-term success in the market.

“With this relaunch, we emphasize our positioning as a ‘love brand,’ building a loyal relationship with our consumers and showing a true passion for what we do. Our ultimate goal is to make technology less daunting and provide reliable solutions that are affordable and in line with our new corporate signature ‘L’Emotion Technologique’ (or Technological Emotion)” said Henri Vignat, EMTEC Director.

The brand evolution will continue through early 2013 with additional enhancements to EMTEC’s online presence, including the brand’s website and social media networks, product displays and other marketing materials.

CES will also allow EMTEC to promote its catalog of consumer electronic products, which includes USB flash drives, memory cards, multimedia players, MP3 players, portable hard drives and other computer-related accessories. Meeting with current and prospective retailers, EMTEC will preview new and developing product lines, discuss unique licensed product opportunities and share success stories detailing popular products. Retailers will also have the chance to discuss store placement, POP displays, special promotions and other sales strategies with the brand’s management team.

Key members of the EMTEC team will be in attendance, including Henri Vignat, EMTEC Director; Simon N. Garneau, President U.S. and Canada; Tim Hambleton, Director of Product Management; Brent Kovalsky, Account Executive; and Ana Lucia Torres, Business Developer.

EMTEC will be located in the South Hall 2 Ground Level (Booth MP25156) at the Las Vegas Convention Center. Meeting times will be available during CES exhibit hours on Tuesday, January 8, 2013 through Friday, January 11, 2013. Additional meeting times throughout the week will be available upon request.

Meeting times are still available and interested buyers are encouraged to contact Kami Berkey, Corporate Programs Manager, to schedule an appointment.

View EMTEC’s CES exhibitor details here: http://www.mapyourshow.com/shows/index.cfm?Show_ID=ces13&exhid=T0007645&booth=MP25156&hall=D

To view EMTEC’s catalog of products or for more information, please visit http://www.emtec-international.com – and select your country or region.

About EMTEC:
The EMTEC brand was launched from a division of BASF, a pioneer in the media industry. Turning the brand’s focus to mobile storage products in the late nineties, EMTEC became a huge success in Europe and was then introduced to North America. Today, EMTEC designs, develops, manufactures and markets consumer electronic products that are both secure and stylish. EMTEC offers a wide range of products, including USB flash drives, memory cards and other computer-related accessories. For more information, please visit http://www.emtec-international.com.

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Alison Yeager, Marketing
(740) 549-6622
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Kami Berkey, CES Reservations
(740) 549-6648
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