As we continue to grow our business, we are becoming much more than a retailer. At eLUXE, we are evolving into a multi-touch lifestyle brand offering content in many forms... - Joanna Track, Founder & CEO
Toronto, ON (PRWEB) November 10, 2012
eLuxe is pleased to announce the launch of their new sister site: The Luxe Life (TLL). The website is set to launch January 15, 2013.
The new website offers a round up of the latest and greatest contemporary trends, fashion and lifestyle information. The website is uniquely designed to take the work out of searching and filtering through masses of information and curate and create the most interesting and relevant content. Readers will get a chance to be involved in the most stylist and wordly website giving them inside scoop on what is new, hot and happening.
“As we continue to grow our business, we are becoming much more than a retailer. At eLUXE, we are evolving into a multi-touch lifestyle brand offering content in many forms, whether that is through product offerings, editorial features, stylized photography, or sampling within packages. The Luxe Life is a natural extension of that offering”. Joanna Track, Founder & CEO
The Luxe Life will become part of the eLUXE family of websites. While eLUXE provides an editorial offering that enhances its retail operation, TLL goes deeper and broader into lifestyle content.
Think of TLL like a new and improved Sweetspot. The Sweetspot website was first launched June 2004 by Joanna Track, founder of eLUXE. This new website site hopes to fill the gap for curated, lifestyle information that has opened up with shuttering of Sweetspot.ca.
“Not only did the closing of Sweetspot open up the media landscape for a curated lifestyle publication, but it left hundreds of thousands of Canadian women disappointed that they would no longer receive their sweet morning fix. Not a day goes by that someone doesn’t ask me about it and lament how much they miss it. Not only did this make good business sense for eLUXE, but it is a labour of love and in response to the outpouring of requests to bring it back!” Joanna Track, Founder & CEO
TLL leverages the skill set the eLUXE team, many who come from Sweetspot or other editorial backgrounds. The eLUXE team hopes to go deeper and provide more interesting background information for their readers. The website will also allow additional opportunities through advertising, sponsorships and licensing.
To access the website in January 2013 please visit: http://www.theluxelife.com