Matching the demands of advertisers and publishers has been challenging
Los Angeles, Chile (PRWEB) November 12, 2012
AdvertiseGame is an established ad network focusing on games and entertainment markets. AdvertiseGame has been operating for over 2 years, offering its advertisers CPC (cost per click) advertising on game and entertainment websites around the world. Ronald Vyhmeister, the founder of AdvertiseGame, has recently announced the introduction of CPM (cost per thousand impressions) as an alternative method of advertising.
This new implementation has come to satisfy the needs of advertisers who have requested this feature in the past. It also has the potential of increasing publisher's earnings. “Matching the demands of advertisers and publishers has been challenging” says Ronald Vyhmeister, and adds “all features of the service have to benefit both types of users”.
What are the benefits of CPM?
Usually when an ad has a low CTR, and the advertiser is paying CPC, the ad network may stop showing that ad, because it's wasting impressions on publishers pages. In this case a CPM campaign could be the solution, because it will run regardless of the click-through produced.
And there are cases when click-throughs aren't everything. Even an unclicked (but viewed) ad can play an important role in promoting your product or service. An attractive ad can catch a viewer's eye and may promote brand recognition, even if the viewer doesn't click or otherwise take action immediately.
To improve its effectiveness, a CPM campaign can be targeted to a specific audience. “The right targeting can be the difference between a successful campaign and a bad one” says Ronald Vyhmeister, “we allow our advertisers to target their ads by channel: games (general), girl/dress up and entertainment, and we also allow country targeting.”
Founded on march 2010 by Ronald Vyhmeister, by then a student in Germany, AdvertiseGame is an ad network specializing in games and entertainment markets, with strengths in personalized support, targeting options for advertisers and revenue optimization for publishers. All websites accepted to be part of the network are manually checked to ensure their quality. Targeting options to advertisers are contextual (by channel or category) and geographical (by country). Currently there are three channels for advertisers to target their ads:
- games (general)
- girl/dress up
AdvertiseGame works with two types of ads: display or banner ads (image and flash) and text ads.
More information can be found at http://www.advertisegame.com