ConnectBooks for Sage 50-US Edition Finds Success in Campaign Promotions with Google AdWords

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ConnectBooks, an App that Provides Mobile Access to Sage 50-U.S. Edition (formerly Sage Peachtree), Has Experienced Excellent Success Using Google AdWords in Campaign Promotions. Much of the Credit for Reaching over 200 Subscribers Is Due to the Campaigns Launched with Google AdWords.

Google AdWords has been the primary vehicle to drive prospects to our ConnectBooks website.

Since initial product launch, the Sage Peachtree user community has responded to the availability of this app that enables small business owners and accountants to monitor the financial health of the company when away from the office. Google AdWords was the primary vehicle used to drive prospects to the ConnectBooks website.

What are the reasons for this success, you ask? Three major factors:
1.    The value of ConnectBooks provides to its prospects and customers,
2.    The power of the Google AdWords solution, and
3.    Intelligent selection of Keywords with which Google searches.

1. The Value of ConnectBooks Provides to Its Customers:
ConnectBooks is a mobile application that provides remote access to small business accounting systems using Apple iPhone, iPad, and Android smartphones and tablets. CPAs, Executives, managers, and field technicians now have anytime, anywhere access to the accounting information using the devices in their pocket or on their belt.

Why has ConnectBooks been so warmly received by Peachtree users? The primary reason relates to the biggest challenge to small business owners—managing cash flow. The key to avoiding shortfalls is diligence in reviewing income and expenses. That means that the successful financial manager cannot afford to ignore the balancing of income and expenses for any significant length of time. Small business owners—and others with financial oversight—are often away from the office for vacations, conferences, prospect and customer calls, etc. Sometimes the only time available for financial management is in the evenings while at home. Without ConnectBooks, there may be a disconnect between owner/CFO and the critical accounting data.

ConnectBooks makes it easy to review income with its special feature called “Who Owes Me”. By reviewing these customers, the owner can quickly review candidates who may be open to an offer of a discount for early payment to increase income this month. Likewise, ConnectBooks makes it easy to review expenses with its special feature called “Who I Owe”. Listed vendors can be contacted to determine who might entertain delayed payments. These features help avoid monthly shortfalls.

2. The Power of the Google AdWords Solution:
The primary purpose of the Google AdWords campaigns is to drive prospects to the ConnectBooks website. Over the last two weeks of October, Google AdWords has netted ConnectBooks:

  •     Almost 240,000 impressions (potential prospects who used selected keywords)
  •     Well over 400 clicks to access the ConnectBooks website (interested prospects)
  •     This two-week churn cost less than $200 (very cost effective ROI @ $0.37 per click)

3. Intelligent Selection of Keywords with which Google searches:
Users of Google AdWords must be efficient in the choice of keywords, which may also be phrases. If too broad a keyword phrase is used, there will likely be far too many clicks by individuals who are not good prospects. ConnectBooks provides mobile access to the Sage 50 accounting products. For example, if we used a keyword of “accounting”, it would attract a very broad level of interest—most of which would not be valid prospects. However, the use of “Sage 50” is an excellent keyword phrase.

About ConnectBooks:
There is a limited opportunity to get an absolutely free mobile app for Sage Peachtree. Go to our website to subscribe, learn more, view videos, demo it, etc. (click here).

Download the ConnectBooks app for free from the iTunes Store or the Google Play store by clicking on the store above that matches your smartphone or tablet device.

About the Company:
ConnectBooks for Sage Peachtree is a product of IntelleApps, LCC. IntelleApps is a fast growing company with an exclusive focus on developing state-of-art mobile apps for the Apple iOS and Google Android platforms. Another version of ConnectBooks will soon be launched for Sage 50-Canadian Edition (formerly Simply Accounting).

IntelleApps is located in Chantilly, VA, USA and is a Sage Development Partner. Sage Corporation is the Creator and Owner of the Sage 50-US Edition and Sage 50-Canadian Edition accounting software products.

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Walt Mahan
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