The Hawaikini allows wearers to make a quick change after leaving the pool or beach to transform swimwear into a fashion piece in seconds; it can be worn on the street, in restaurants, or anywhere a swimsuit alone is restricted.
HEIDELBERG, GERMANY (PRWEB) November 10, 2012
Women may soon have greater—and unique—choices in swimwear and clothing basics with just one garment when fashion designer Markus Bell of Heidelberg, Germany brings his Hawaikini (http://www.hawaikini.com) to market. The first-ever bikini with a two-piece convertible top is designed to provide additional coverage over the torso for times away from the beach and changes easily to a bikini swimsuit. The multi-functional fashion top may also be worn with trousers or a skirt. Several design variations are based on the basic Hawaikini model, which make it a distinct new product line.
Bell, a former medical doctor and self-taught fashion designer, has filed patents for the Hawaikini in all countries in the European Union (patent granted) and in the United States (patent pending). He is seeking investors to fund the production and distribution of the unique garment which he will market to women and teenagers who want to make a fashion-forward statement on the beach, at the resort, on board a cruise ship, or other places where women might need to make the switch from beachwear without being inconvenienced. The snap-on spandex apron and halter straps transform the simple swimsuit top into a fashion piece that can be worn on the street, in restaurants, and other places where a swimsuit alone is restricted or not appropriate.
“When fully assembled, the Hawaikini top gives a little more coverage than a regular bikini, and can be worn with any summer pants or a skirt as an interesting halter-style top,” said Bell, a self-educated designer of women’s wear. “The Hawaikini allows wearers to make a quick change after leaving the pool or beach by adding the apron that covers the mid-section, yet still retains a relaxed, resort wear style.” His target market is women ages 18-45.
Bell’s journey into fashion is far from typical. He holds a Ph.D. in physics from the University of Heidelberg and earned a medical degree from Lomonosov Moscow State University. It was while he was in medical school that he became interested in fashion design after wandering into a women’s fashion boutique, which awakened his creative side. He studied medicine by day, visited boutiques on the weekends, and, in his words, “sketched feverishly in the evenings.” Hundreds of sketches of women’s fashions over the next few years followed; in 2010 he left medicine and founded his Markus Bell label, which makes and sells dresses in Germany.
A picture of the Hawaikini prototype is at http://www.Hawaikini.com. For more information about the garment or to become an investor, contact Markus Bell at markbellde(at)yahoo(dot)com or by phone at +49 (0) 402 65 45.