Layer One Media and the New Resources Companies Announce Strategic Acquisition

Layer One Media, a digital creative agency has announced today that New Resources Companies, a family of software and IT technology businesses has acquired a strategic interest in Layer One Media.

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Milwaukee, WI (PRWEB) November 12, 2012

Layer One Media, a digital creative agency has announced today that New Resources Companies, a family of software and IT technology businesses has acquired a strategic interest in Layer One Media. Specifically, Red Arrow Labs, a New Resources company focused on custom technology development, will integrate with Layer One’s operations and increase their technical capabilities.

By combining resources, Red Arrow Labs and Layer One Media will offer industry-leading, design-driven interactive services and custom digital solutions built on existing and emerging technologies – mobile applications, websites, consumer digital branding, business intelligence dashboards, intranets and custom business applications.

“Having a large team of expert technical resources is important to us for realizing our vision of the future direction of the Web,” says Brody Buss, President of Layer One Media. “We will continue to serve our existing and new clients with aesthetic and design-driven interactive services, and add to that with the increased capacity to deliver on technically complex projects. Connecting our team with Red Arrow Labs puts Layer One ahead of the curve.”

“We feel this strategic acquisition will give our clients the full service design and technical resources they need,” says Mark Grosskopf, President and CEO of New Resources Companies. “We are seeing the divisions between design-driven interactive solutions and enterprise software blurring in the marketplace. Companies want websites, dashboards and mobile applications that integrate with enterprise and custom software across the enterprise.”

Layer One Media will retain its employees, remain in its current locations and continue to operate autonomously as one of the New Resources Companies.

About Layer One Media
Founded in 2000, Layer One Media is a digital creative agency with offices in Milwaukee and Chicago. Their accomplished digital team redefines their clients’ marketing trajectory using proven strategies, user-centered design and innovative technologies to activate and build meaningful connections with consumers and business-to-business audiences for clients such as Kohler, GE Healthcare, Northwestern Mutual, Sargento Foods, Inc. and Dean & DeLuca. The company applies sophisticated intelligence to align with clients’ goals, helping them understand their obstacles, reveal opportunities, connect with new markets and increase their business.

Layer One Media, Advancing Brands Online.

About New Resources Companies
The New Resources Companies deliver innovative and cost-effective software products and technology services to hundreds of organizations, in a variety of industries, across the United States. Our targeted innovative and practical ideas help our clients thrive.

  •     New Resources Consulting: offers management and technology consulting services.
  •     Inflection Point Solutions: offers packaged software products and consulting services to water and wastewater agencies.
  •     Red Arrow Labs: builds custom enterprise-class software applications for companies.
  •     Clinical Path Consulting: provides project management, technology consulting and application implementation services to healthcare providers.
  •     ChemWare: offers mission-critical information management solutions to the laboratory market.

World-class service. Efficient execution. Superior results.


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