Video on the web is changing fast and users are demanding richer and more interactive experiences.
Waltham, MA (PRWEB) November 09, 2012
HapYak.com (http://www.hapyak.com), the social video commentary platform, announced today at Mozilla MozFest that $850,000 in seed funding has been secured to expand and build upon its platform. This round of funding was led by Kepha Partners with participation and coordination from CommonAngels of Boston and angel investor Tom Burgess, former CEO of Third Screen Media.
HapYak’s mission is to set the standard for social video sharing by enabling people to experience videos on the web more like they do together in person: with remarks, insights, opinions and the personality of the people they’re sharing with. HapYak invites users to create drawings, record narration and add comments directly to any video from YouTube, Vimeo and other popular services. With HapYak every viewer and publisher has the power to create unique, personalized and sharable social video experiences in their web browser, opening the door to a powerful new type of social video experience.
HapYak users have already created hundreds of video commentary experiences that range from Video Game Walkthroughs to Vegan Cooking to the Presidential Election. Users can "follow" each other, rate commentary and define exactly who can see what they have created, which makes it ideal for building a community as well as private sharing and collaboration.
HapYak’s Founder, Kyle Morton, said “Video on the web is changing fast and users are demanding richer and more interactive experiences. By making it possible for different people to contribute to each other's videos, HapYak is creating a whole new type of valuable user generated content that’s great for viewers and great for publishers who need to engage them. ” he continued, “As longtime supporters and contributors to the Mozilla Popcorn community, we chose to announce the Open Beta of HapYak at the Mozilla Festival to show our support for the community that is helping transform how we experience video on the web.”
"I'm thrilled to see innovative companies such as HapYak involved with the Popcorn community,” said Brett Gaylor, Mozilla Popcorn Project Lead, who continued, “HapYak shares our vision of video become a core part of the social experience of the web. Their exciting new app is a testament to the growth of the popcorn project, and will undoubtedly engage people in a fresh and exciting way.”
HapYak is setting the standard for social video sharing by empowering anyone to create their own commentary on any video. Individuals benefit from a powerful, yet easy way to communicate through video sharing, and publishers benefit from increased engagement, completion rates, views and user generated content.