San Diego, Ca (PRWEB) November 10, 2012
“A lot of my customers come to me with stories about becoming horribly ill after they’ve eaten food or come into contact with household products,” Schwartz states.
In the past year, there has been a staggering number of allergic reactions brought on by consumers simply being unaware of the ingredients in food. Food companies legally place misleading labels like sugar free, gluten free, trans-fat free, all natural and cholesterol free on their products. Most consumers trust these types of labels and often fail to check the ingredients on the back of the packaging. Jamie Schwartz aims to reduce the amount of allergy incidents caused from false food labeling by educating the public about this very really and unfortunate threat.
“A major problem today is the FDA requires all food to have an ingredients label, but fail to require labels to be in plain language. Also, many consumer products don’t require any allergen warnings; such as cosmetics, cleaning supplies, and medications,” Schwartz points out.
“If you are highly allergic to a substance, reactions can occur without ingestion because often skin contact is enough,” she adds.
The most common allergens affect over 35 million Americans. A huge percentage of the affected are children. Contact with allergens can be very dangerous and the fear of reaction haunts many Americans.
These allergies can easily be prevented by food companies simplifying ingredient names, so everyone can understand an ingredients list. The most common examples are Albumin, Globulin, Livetin, Vitellin, and Lecithin, which can actually be simply stated as egg. Milk is often listed as lactic yeast, Lactalbumin, Casein Hydrolysate, Rennet and Simplesse. Peanuts are among the most common causes of food allergies, which are often labeled as Arachis or Hypogaeic acid. Clearly, many food companies are misleading consumers in order to sell their product to all.
Schwartz declares, “People need to know what is in their food. It is one of the best ways to prevent adverse reactions to common allergens.”
She adds, “Our mission has been to offer allergen solutions to people that want to know what they’re consuming. Further, to educate the public about this epidemic that can be avoided through education.”
Starry Lane Bakery is an allergen free vegan bakery in San Diego. With a mission of creating a safe place for allergic Americans and educating the public about this problem in America, the bakery offers the usual oatmeal, chocolate chip and sugar cookies without the worry of allergies.