Over 1,000 Mobile App Publishers Adopt Flurry AppSpot within First Month of General Availability

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Flurry AppSpot, a newly released data-powered app advertising platform, attracted more than one thousand publishers since becoming publicly available just over three weeks ago for iOS and Android platforms. Applications on the platform are earning average eCPMs of $5.80, more than three times the industry average.

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AppSpot is delivering exceptional eCPMs for us

Flurry, a leading mobile app measurement and advertising company, today announced that Flurry AppSpot, the company’s data-powered app advertising platform, attracted more than one thousand publishers since becoming publicly available just over three weeks ago for iOS and Android platforms. The first 500 live applications are earning average eCPMs of $5.80 across interstitial, video and banner ad formats, more than three times the industry average reported in a recent study by Opera Software.

Flurry AppSpot is powered by Flurry Analytics data from over 250,000 applications across more than 700 million devices. This gives publishers the ability to segment their audience and sell higher-value, targeted campaigns to advertisers, including agencies, direct advertisers and advertising networks. Advertisers can target the segments that matter most to them, ensuring more effective campaigns.

StarMaker Interactive, developer of apps for the hit television shows The Voice and American Idol, chose Flurry AppSpot for both higher eCPM ads and for the flexibility to optimize their ad revenue across their networks and direct advertisers.

"AppSpot is delivering exceptional eCPMs for us," said Willy Pell, Starmaker's director of engineering. "We also loved the incredibly responsive integration support that made all the difference for us to get up and running quickly."

MobilityWare, a popular developer of card games for iOS and Android, recently began using Flurry AppSpot for their ad monetization. They found that the targeted ads from AppSpot delivered eCPMs more than two times higher than ad networks they had been using for the same inventory. They plan to further use AppSpot to cross-promote their apps and develop a direct-sales channel.

"We're excited about using AppSpot to establish our direct sales channel,” said John Libby, president of Mobilityware. “Numerous advertisers have approached us about running targeted campaigns to our audience, which skews female. With AppSpot, we can deliver what these advertisers want. While we initially chose AppSpot for better-performing ads, we’re blown away by how AppSpot can help us grow our business.”

Generally available since October 17, Flurry AppSpot allows publishers to maximize the value of their ad inventory using powerful data and targeting options. Using Flurry AppSpot, publishers can generate significant ad revenues directly from advertisers or indirectly through mobile ad networks and trading desks. AppSpot allows publishers to package up and deliver the right target audiences to each advertiser every time. Doing so effectively enables publishers to capture their share of the more than the $2 billion sized mobile app advertising market Flurry estimates is available in 2012.

“The adoption rate of Flurry AppSpot has exceeded our highest expectations,” said Rahul Bafna, Flurry senior director of product management. “The strong platform revenue performance for publishers demonstrates Flurry’s ability to optimize advertising inventory across direct channels, network and trading desks with advanced targeting, making material difference for the mobile advertising industry.”

Publishers interested in Flurry AppSpot can sign up at http://www.flurry.com or contact Flurry at publishers (at) flurry (dot) com.

About Flurry AppSpot
Flurry AppSpot helps app publishers earn more revenue from their mobile app audiences. Flurry AppSpot uses consumer insight that Flurry Analytics gathers from 700 million mobile users per month to power advanced targeting and deliver more relevant advertising. Publishers using Flurry AppSpot also get full-featured ad network mediation and ad serving, free of charge at any volume. Flurry AppSpot supports most ad formats and campaign pricing and delivery options.

About Flurry
Flurry helps companies build, measure, advertise and monetize mobile applications in the new app economy. Flurry operates an industry-leading mobile app measurement and advertising platform powered by app usage insights from more than 700 million iOS, Android and other devices per month. The company is venture-backed with main offices in San Francisco, New York and London.

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Peter Farago
Flurry
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