WAE+ to increase customer conversions with Reevoo

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Online retailer joins cloud-based social commerce network to attract and engage consumers through co-ordinated multi-channel reviews and recommendations.

WAE+ Technical Director, Darren Cresswell

Attracting and converting new customers quickly is key for us as a growing business, so Reevoo will bring that success by providing us with instant access to more social content, so we can engage with our customers individually.

WAE+, one of the fastest growing UK online retailers, is working with crowd-commerce aggregation website Reevoo to expand its client portfolio, by increasing conversions through social media reviews and customer conversations.

Building on a successful first year of growth, which saw WAE+ achieve a turnover of £1.65 million, the online retailer now has access to Reevoo's social commerce suite, which will aggregate WAEplus reviews for easy access and review by the team. Where consumers are talking about WAE+, Reevoo enables the online retailer to join those conversations, with the purpose of attracting, engaging and retaining potential customers.

Through worldwide user-generated content, WAE+ is also able to use feedback and insights from consumers across multiple channels to develop its online retail business further, including improving customers’ buying processes.

WAE+ has already implemented a series of website updates, ranging from live price comparisons and an optimised checkout to enhanced product pages and an intuitive contact response system, which provides customers with 24/7 customer service contact. As a result of these ongoing improvements, WAE+ saw its customer base increase exponentially in the last quarter.

Darren Cresswell, Technical Director at WAE+, comments: “Attracting and converting new customers quickly is key for us as a growing business, so Reevoo will bring that success by providing us with instant access to more social content, so we can engage with our customers individually. Despite offering consumers the cheapest range of products online, with lowest price guaranteed on 125,000 stock items, we are still growing so it is key that we listen to our customers’ feedback so we can best advise them on their purchases and continue improving and streamlining their overall experience, so they come back time and again.”

WAE+ has recently launched a new toy range, in time for Christmas, which includes advent calendars, space hoppers, classic board games and children’s favourites such as Moshi Monsters.

Alongside products from its new toy range, WAE+ also offers a wide selection of office supplies, consumer electronics, parts and components, and wholesale food and drink products.

For more information on WAE+ and its range of products, visit http://www.waeplus.co.uk.

About WAE+
WAE+, one of the fastest growing online retailers, offers 125,000 products including office supplies, consumer electronics, parts and components and wholesale food and drink. The retailer’s sourcing strategy and ecommerce platform enable it to sell a large range of discounted products.

Headquartered in Birmingham, WAE+ originally sold office supplies to thousands of businesses across the UK and has since branched out to selling related products to both businesses and consumers.

Since the company’s, inception, the team has focused on three key areas: range, value and customer service.

WAE+ offers a lowest price guarantee on its core range and has a growing customer service centre committed to providing an efficient and reliable dispatch service, backed up with efficient and polite customer service.

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Suman Roy
WAE+
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