Austin, TX (PRWEB) November 09, 2012
LIGHTFaktor, a high-end event lighting and production design company, is preparing to transform The W Hotel in Austin for one weekend into an unrivaled nightclub experience dubbed "Blu at the W." The party, produced by Formula VIP Events, kicks off on Friday, November 16th, and lasts through Sunday night, Nov 18th, during the FIRST-EVER Formula One race in America. LIGHTFaktor will be responsible for lighting design, nightclub design, custom digital projection, and managing the overall visual mood for Austin's grandest nightclub event to date.
They are not taking the assignment lightly. "This is one of our most ambitious and exciting projects yet," says Wes Lane who founded LIGHTFaktor and worked personally on club lighting and design for Las Vegas' famous LAX nightclub as well as SET Nightclub and Mynt Lounge in South Beach, Miami. "The W is promising guests a 'high-octane' nightclub experience to compliment the speed and excitement of Formula One racing, and we're committed to making that happen. There will be a total transformation of the ballrooms and studios to a high end nightclub feel, but only as a three day temporary installation."
LIGHTfaktor will also be responsible for lighting design and programming for “Full Tilt,” a high octane Charity Fashion show on Friday, Nov. 16, where International VIPs, dignitaries, and the fashion elite will mingle at the W Hotel. The event kicks off the excitement around Austin’s Grand Prix in high style and sets the tone for the rest of race weekend. The lineup includes: Hugo Boss, Versace Collection, and Ermenegildo Zegna as well as renowned Austin designer Linda Asaf who will show her ‘Evolution of Glory’ racing-inspired collection.
Blu at the W is a particularly challenging project because expectations for the race itself are so high. "Everyone in Austin is scrambling to put on events as monumental as the race itself with the influx of international fans, VIP’s, and dignitaries," says Sushanta Parikh, Director of Business Development at LIGHTFaktor. "That's why we are very fortunate to be working with Formula VIP Events and the W Hotel, one of the best venues in town. Like the race itself, we want to bring the uninhibited, yet sophisticated, feel of European nightlife to America."
The setup will require custom lighting fixtures including LED and fiber optic chandeliers, immersive digital projection, as well as custom floor light sculptures. "Lighting really evokes the mood and enhances the experience both aesthetically and sensually. Good lights can actually make the food taste better, make the sound resonate more. That's what we try to do, compliment every aspect of an event," says Jayne Farrell, Event Production Manager at LIGHTfaktor.
See LIGHTFaktor’s work on display by attending Blu at the W, Novemeber 16th - 18th, at the W Hotel in Austin.
LIGHTFaktor is an event design and lighting company in Austin. Their team is led by Wes Lane, a production design engineer with his hands on every part of the lighting process—from fabrication to the implementation of modern lighting systems in restaurants, boutiques, nightclubs, and homes. LIGHTFaktor focuses on custom fabrication and developing cutting-edge lighting solutions for nearly any event or architectural application.